If you want to do a good job in PPC advertising on the Amazon platform, you must have an advertising layout method that can accurately interpret and analyze Amazon PPC advertising reports, so as to adjust advertising strategies. So, let’s learn how to view Amazon advertising reports!
1. View performance by time.
This Amazon PPC advertising report can be queried by date in the Amazon backend, showing the number of daily ad clicks, average click cost, total cost and other data. Mainly provides sellers with daily click details. According to this report, the time when products are concentrated can be analyzed to adjust the advertising period, increase the corresponding advertising peak period, increase the advertising budget, and then increase the advertising bidding.
2. View performance by sku.
Amazon PPC Advertising Report “By SKU
“View Performance” will show sellers the total number of clicks, impressions, click-through rate, total cost and average click price for each SKU. Through the analysis of these data, you can determine which SKU ads to optimize next.
3. Advertising slots.
The “Ad Display Status” report is mainly for sellers to check whether bid+ is enabled in the advertising campaign, and based on the bid+ situation, determine the quality of the entire advertising campaign, and then consider whether the advertising campaign needs optimization. Adjustment.
4. Other ASIN reports
In “Other ASIN.”
Reports”, you can see potential hot products. If product A was originally advertised, but consumers purchased product B, it can also be seen from the report that the wrong product was promoted, and then based on other ASINs listed in the report Adjust advertising, increase or decrease some asin advertising
5. Proactively publish PPC reports.
Here comes the key point of advertising anatomy. In fact, previous data reports have their own application scenarios. The core work of weekly advertising analysis is to analyze the crux of the “Active Announcement Report” and “Active Announcement Report”. In other words, through this Reports can tell which keywords customers searched to find ads, thereby generating click data.
6. Advertising activity list.
Campaign Performance Report is Amazon PPC
The larger, most complex data to analyze in advertising reports. It shows sellers the number of clicks and conversions for each keyword on a daily basis. When analyzing this report, you can look at the performance records of advertising campaigns in the past 60 days, such as the number of impressions, clicks, advertising costs and other information.
The above is how to view Amazon advertising reports. Amazon now has different types of advertising for sellers to choose from. Each type of advertising has its own operating mechanism, which actually makes sellers’ understanding of various advertisements more complicated. , however, due to different market segments and different advertising types, the results will also vary greatly. In order to truly understand the advertising effect, it still needs to be compared with competitors.