Amazon PD advertising is a way to place advertisements in Amazon AMS (Amazon Market Services) accounts. AMS is a promotion account provided by Amazon to merchants for advertising promotion. Its two most special points are that it can be used from the product side. Related advertising can also use consumers’ search history and purchase records to recommend keywords. Of course, both of these points can be reflected in the PD advertising of AMS accounts. Amazon PD advertising has two different positioning methods. So, let’s do the following Learn about Amazon’s PD advertising introduction and product positioning methods!
1. Introduction to Amazon’s PD advertising.
Amazon has replaced the previous PD ads with the newly launched SD ads, Amazon
SD ads can reintroduce off-site customers who have viewed merchant products to the website and enter the product details page. These ads usually appear on the Amazon homepage, listing details page, third-party websites on page 1, search results pages, and applications.
2. Amazon’s PD advertising product positioning method.
First enter the “sponsored display (display advertising)” page, then click “product
targeting”, and then enter the product name or ASIN ((asin can be filtered from the active universal matching ad report and category ad report that have been previously launched) to select advertising products. When building the advertising structure, if there are few orders, you can use an asin An ad group, which will be more convenient for later optimization; you can also group them according to the conversion rate, with those with high conversion rates as a group and those with low conversion rates as a team.
PD ads. Priority purchase) refers to placing an order on the media at a fixed CPM price and fixed resource location according to the seller’s delivery needs before the advertisement is released. During this period, when the target group is exposed in the media visit, the Amazon platform will sell it to the target group separately. When sending an ad request, the target group can choose the traffic according to their wishes without bidding.
PD advertising is an advertising method of AMS. There are generally two types of PD advertising. There are two forms, one is advertising for a fixed product (generally used to create hits), and the other is advertising for different interest groups. Relatively speaking, the website’s placement area is smaller, but it is more targeted and targeted. Independence, better feedback effect.
There are more ways to advertise. Sellers can place products in highly relevant sections, or find specific categories with strong attributes for advertising. They can also place ads based on the interests and positioning of the target audience. For example, cosmetics are placed on young women, and home appliances are placed on mature consumers, which fully meets the interest-oriented division in Amazon PD advertising. However, under the PD model, advertising resources have certain uncertainties. This uncertainty generally does not mean that the advertising space cannot be locked, nor does it mean that the advertising price cannot be negotiated in advance, but that the display volume and exposure of the advertising space cannot be guaranteed in advance, which means that the seller cannot budget for a certain advertising space. is accurate.
The above introduction is an introduction to Amazon’s PD advertising and product positioning methods. Generally speaking, the consumption of SD advertising is much lower than that of CPC advertising, and the audience is wider. The most important thing is that it can be used in competitions. Advertising is placed under the product listing to grab traffic, and the data is relatively good. You can view and convert data, manage advertising activities flexibly and efficiently, achieve greater results, and facilitate advertising publishers to optimize advertising.