ebay is now a very popular cross-border e-commerce operation platform, and more and more people are turning to cross-border e-commerce. This article will introduce what is eBay’s core operating thinking?
1. Promotional activities.
There are five main types of product activities on the platform, namely expanded orders, preferential channels, freight discounts, price reduction activities, and bundled sales. Sellers can set up activities for products based on different levels of promotional activities.
2. Practical store operation.
1. Set core keywords.
The core keywords can be brand name + product title + product feature words + product functions. Although your own brand cannot bring much traffic, it will be of great help to the long-term development and recognition of the brand.
Many products have more than one name. Sellers should use keyword tools to select similar words or hot words; the words with the highest conversion rate are words that can meet the real needs of buyers, that is, the characteristics and functions of the product. .
There are many reasons why products sell well, such as price wars, activities, and off-site promotions. If you optimize a product details page that truly meets the needs of buyers, it will become more and more possible to achieve a hit.
2. Use data analysis tools to filter keywords.
Data analysis tools are tools that sellers need to master. When we launch products, we should not blindly follow the trend, but analyze the products through data analysis tools.
3. Traffic is dispersed and new links are valued.
The platform process is highly decentralized. Judging from the charging method of the platform, for new links, a posting fee will be charged for listing, and another posting fee will be charged after the link expires. New links have the best exposure and are easy to place orders. In the operation process, the listing of new links is a very important step!
4. Analysis of customer spending power.
A big difference between eBay and Amazon is that eBay’s main consumers are people with medium or lower spending power in Europe and the United States. This type of consumer is more price-sensitive and prefers and is willing to buy cost-effective products with low prices and good quality. This is actually the core store operation thinking that sellers need to master, and they must be good at analyzing consumers.
The above article introduces you to the core operating thinking of eBay stores. Interested sellers can take a look. Today’s cross-border e-commerce is getting harder and harder. If sellers want to operate their own stores well, they must remember to constantly optimize their operating capabilities. Only in this way can they compete with other competitors.