Amazon has 9 locations in Europe (UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland and Belgium)
site. Due to the energy shortage in Europe, many people live in poverty. Therefore, Amazon has launched a spring promotion to stimulate the spending power of the European market and use discounts to stimulate consumers to buy more products. So, let’s learn about Amazon Europe. How to choose products for spring!
1. How to choose products in Amazon Europe in spring.
1. In terms of product selection, in addition to popular categories in spring and summer, such as gardening, clothing, shoes, electronic products, personal care and health, sports and outdoor, festival and other related products, we will also launch Promotions trigger promotions for some sensitive products. Sales growth.
2. Seasonal products specifically include: household items, household items, furniture, household tools, etc.; courtyard gardening, garden decoration, garden furniture, insect repellent equipment, sprinklers, etc.; car/bicycle accessories, travel Tools; spring and summer clothing, yoga pants, men’s and women’s sneakers, shorts, etc.; festivals, Easter decorations, Easter gifts for kids, Mother’s Day gifts, flower decorations.
3. High unit price promotions for sensitive products such as electronic equipment, household appliances, entertainment equipment, office desks and chairs, and home security equipment.
2. Five promotion types in Amazon Europe.
1. Top promotions refer to price discount promotions that will run on the Amazon deal page for 24 hours or until the entire event duration, or until inventory is sold out; displayed at the top of the event page; on the product page With “TOP
DEAL” mark; can be used for a single product or multiple products in a category.
2. Flash sale refers to a limited-time promotion that runs for several hours on the Amazon promotion page. The maximum number of discounts can be set; each flash sale can only contain One product (but can include products of different styles, sizes and colors)
3. The 7-day promotion refers to the price discount promotion displayed on the Amazon promotion page, which runs for 7 consecutive days during the event. , can run displays for up to the entire campaign period; this form of promotion can be used to drive traffic to an entire product category and increase awareness of one or more brands
4. Coupons/vouchers are displayed on products. Details page and Amazon coupon page. Customers simply click on a coupon to add it to their cart, and the discount is automatically calculated at checkout; coupons are subject to budget, so they are an effective tool for managing your budget.
5. Prime exclusive discounts refer to price discounts that are widely applicable to all FBA products that meet Prime delivery conditions and are limited to Prime members.
The above introduction is an introduction to how to select products in Amazon Europe in the spring. Although there is support from Amazon’s official activities, sellers can still refer to the data of professional organizations to select products. After all, if the activity is very popular and the product selection does not match the market demand, it will only be a waste of joy in the end. Seller interviews, as well as big data and consumer insights, prepare a guide to hot-selling items for European spring sales.