For many newbies to cross-border e-commerce, there are many things they don’t understand. Therefore, this article will introduce the rules for writing selling points on Amazon.
1. Product description is the seller’s customer-facing portal on the Amazon platform. As part of it, selling point display is the main part that attracts buyers’ attention and adds a lot of points to the product. How to accurately write selling points has become a hot topic for sellers.
The Amazon platform uses the A9 algorithm to weight product display, so when writing selling points, you first need to cater to the A9 algorithm. To cater to the A9 algorithm, you can roughly consider a few points.
1. Be concise and clear. Five-point writing needs to be concise and concise, express important content, and remember to be redundant.
2. Highlight the unique advantages or unique performance of the product, which is different from other resource products, and avoid homogeneous descriptions.
3. Keyword interleaving: intersperse keywords in selling points to increase the search weight of the entire product description page.
4. Key product parameters are displayed. Key parameters can be retrieved when describing selling points for easy search.
5. Write objectively. When writing the selling point description, do not exaggerate the functions of the product. Try to be realistic and realistic. The pictures and texts must have a good match, otherwise it is easy to have product complaints and even account bans. 2. Having said so much, most sellers may still feel confused. How should they write their selling points? Is there any way to implement them? Here are some ways to write selling points.
1. B2C sales on the Amazon platform are different from traditional B2B sales. A single product parameter data display cannot meet the needs of end buyers, and many buyers are not sensitive to data parameters. On the contrary, the visual expression and objective presentation of product parameters can better fit the buyer’s thinking mode.
2. At this stage, most sellers are still at the translation stage of writing selling points, let alone editing. Sellers need to change their thinking, separate from Chinese-English translation, understand the attributes and advantages of the product itself, and actively collect related products on the Amazon platform, learn and analyze the selling point writing patterns of excellent sellers, and form their own product selling points.
3. Pay sufficient attention to the Q&A section and summarize it, summarize the points that buyers discuss most in this section, and analyze the issues that buyers are most concerned about about the product. And write it in the selling point.
4. Pay sufficient attention to the Q&A section and summarize it, summarize the points that buyers discuss most in this section, and analyze the issues that buyers are most concerned about about the product. And write it in the selling point