In e-commerce, checkout is a critical step for customers to complete their purchase. As a powerful e-commerce platform, Shopify provides two management methods, real-time checkout and draft checkout, so that users can choose according to their needs. In this article, we’ll cover the concepts, benefits, and best practices of live checkout and draft checkout.
1. Real-time checkout.
Real-time checkout means that customers pay the order amount immediately when they submit the order. Real-time checkout increases sales velocity and customer satisfaction because customers don’t have to wait for confirmation of the order amount before paying. Shopify supports multiple real-time checkout methods, such as credit cards, etc.
2. Draft checkout.
Draft checkout means that customers do not need to pay the order amount immediately when they submit their order. Instead, the order is saved as a draft and the customer can return to it later and complete payment. Draft checkout can provide customers with more flexible payment options, such as selecting different payment methods, checking order details, and more. Shopify’s draft checkout feature can be enabled within the checkout app.
3. Advantages of real-time checkout and draft checkout.
Live checkout and draft checkout each have their own advantages. Here are their advantages:
1) Advantages of real-time checkout.
Fast Payments: Real-time checkout increases sales velocity and customer satisfaction by paying your order amount immediately when the customer submits their order.
Determine the order amount: Real-time checkout ensures customers know the order amount before submitting their order, reducing disputes and chargebacks.
Secure Payments: Live checkout typically uses secure payment gateways such as SSL encryption and PCI compliance.
2) Advantages of draft checkout.
Flexible payments: Draft checkout can provide customers with more flexible payment options, such as choosing different payment methods, checking order details, and more.
Longer payment terms: Draft checkout can provide customers with longer payment terms so that they pay the order amount over a longer period of time.
Order management: Draft checkout can provide merchants with more flexible order management functions, such as editing orders, adding notes, etc.
3. Best practice: use of real-time checkout and draft checkout.
Here are some best practices for using live checkout and draft checkout:
Determine the appropriate payment option: Choose the appropriate live checkout and draft checkout option based on business needs and customer needs .
Provide customer support: Provide customer support information, such as contact numbers and email addresses, so customers can get help when they need it.
Maintain order management: Regularly review and manage orders to ensure the accuracy and traceability of order information.
Use Apps: Use Shopify’s apps and tools, such as checkout apps, customer support apps, and email marketing apps, to enhance customer experience and conversion rates.
Optimize your checkout page: Improve customer satisfaction and conversion rates by customizing and editing your checkout page to ensure it is consistent with your brand image.
Conclusion
Live checkout and draft checkout are two ways to manage e-commerce orders. Live checkout can increase sales velocity and customer satisfaction, while draft checkout can provide customers with more flexible payment options and longer payment terms. By using best practices such as selecting appropriate payment options, providing customer support, maintaining order management, using apps, and optimizing checkout pages, you can maximize your use of live and draft checkouts and increase customer satisfaction and conversion rates.