Analyzing the current market supply and demand trends is an important goal of Amazon product selection. When selecting products on Amazon, you must start with “cheap” and then sell them at a competitive price. So, let’s learn about the importance of Amazon product selection. Indicators!
1. The product price is between 10-50 US dollars.
The price of the product is very important, and it is what buyers will consider before placing an order. The price range of 10 to 50 US dollars can be said to be a better range, because this range can easily make buyers make impulse purchases, and The production price of such goods in China is relatively low.
2. The product should be light in weight.
The lighter the weight of the product, the better. It can be controlled under 1 pound. If it exceeds 1 pound, it can be controlled under 2 to 3 pounds. 4 to 5 pounds is too heavy. Unless the product is priced on the high side, Amazon Fulfillment Shipping costs will be high.
3. The product is ranked within 5000 in the large category.
If you want to know how well a product is selling on Amazon, a better way is to refer to the best-seller list (BSR). From the BSR, you can see the market demand for this product. Of course, for product categories with large market capacity or large number of products, BSR screening conditions can be mastered later. The ideal state is that after entering product keywords, there will be at least 2-3 products ranked within 5000 in the main category on the homepage of the search results, which also shows that there is demand for the product in the market.
4. Avoid product categories dominated by big brands.
Small sellers do not have enough funds and manpower, so avoid product categories dominated by big brands! Products and categories without big brand competition can reduce the disadvantages of competition.
5. The product is sturdy and durable, not easily damaged or deformed.
Choosing products that are not easily damaged during transportation is a very important selection condition. Because many bad reviews come from damaged products, try to avoid products that are made up of multiple parts. Choose a single-piece yoga mat or mouse mat that is easier to find a manufacturer for.
The above introduction is the sharing of knowledge related to the important indicators of Amazon product selection. The purpose of Amazon product selection is to find popular products for the store, analyze the current market supply and demand trends, start at a cheap price, and then compete with others. Selling at a competitive price, after excluding logistics costs, we can obtain target profits and get praise from Amazon. Quality must be considered when selecting products on Amazon. Price is not the only factor in product selection.