Amazon advertising currently has many forms that everyone can choose from, and with the continuous development and growth of current short video marketing, video advertising is becoming more and more popular among everyone. And if you want to get a good advertising promotion effect, video production is also very critical. In this regard, let’s take a look at how Amazon makes advertising videos and what skills it has.
1. Go straight to the topic.
Usually Amazon’s video ads have certain duration requirements for videos. Therefore, how to show more advantages of your products in a limited duration requires everyone to be direct during the video production process. When going to the topic, it is best to display the exhibits in the first second of the video. Do not start with a blank or black page. Therefore, this not only wastes time, but also often makes users lose the desire to continue viewing. of.
2. Be concise and to the point.
Amazon’s official recommendation for the duration of advertising videos is between 15 and 30 seconds, but after actual operations, many sellers have also found that videos within 15 seconds will be more effective. So how does Amazon create advertising videos? This requires everyone to adhere to the principle of conciseness and conciseness when making, so that more features can be conveyed in a shorter period of time.
3. Add subtitles.
If users do not click on Amazon brand promotion videos, they will generally play silently by default. Therefore, you must pay attention to adding subtitles to the video, and in order to ensure that users can play on small screen devices. To make it easier to view subtitles, it is best to use Helvetica or a similar sans-serif font that is at least 80 pixels. It is also suitable to add white font on a black border with 80% opacity.
After reading the above, I believe everyone has a clear understanding of how Amazon advertises videos, and everyone must be clear that the main purpose of video advertising is to attract consumption. The user’s interest can then be clicked in to view the product, so it is necessary to think more about it during the actual production of the video.