With the current escalation of competition among stores on the Amazon platform, many sellers will choose advertising to attract more consumers to their stores. Many of them are still very concerned about issues related to advertising fees. In this regard, let’s take a look at where Amazon’s advertising fees are deducted and how they are generally charged?
1. Where is Amazon’s advertising fee deducted?
1. Deducted from Amazon account balance.
2. Payment by credit card or debit card.
Usually sellers can change the deduction channel at any time. They only need to apply in the background, and it will usually take effect within an hour. In addition, if your account does not have enough funds to pay for advertising fees, the remaining fees will be deducted from the credit card you used when you first registered for “Open a Store on Amazon”.
2. How is Amazon’s advertising fee charged?
1. Charge based on CPC.
CPC advertising is mainly charged based on the number of clicks on the ad. Therefore, the charges in this method are often closely related to keywords and bids. In the early stages, the budget cost of CPC is still relatively high. High, and in the middle and later stages, everyone can adjust and optimize the account accordingly, reducing or increasing the advertising budget according to the product situation.
2. Charge based on PPC.
PPC advertising is generally charged based on the number of users who click on the ad. For example, if our product is clicked 60 times for $30 in a PPC ad, then the cost of each click is 30/60 =$0.5, so every time a consumer clicks on this ad, he or she needs to charge an advertising fee of $0.5.
After reading the above content introduction, I believe everyone will have a clearer understanding and understanding of where Amazon advertising fees are deducted and how they are charged. And if you also want to try Amazon When it comes to advertising and promotion, not only must the balance of the account be guaranteed, but in many cases it is also necessary to research related promotion methods, so as to continuously adjust and optimize, and ultimately obtain a good advertising promotion effect.