Product selection is very important for Amazon sellers. The correct selection of products determines the performance of the store. So, let’s learn how to select products in the Amazon European market!
1. Amazon European selection Taste ideas.
1. Verify market demand.
The market demand of a product can be used as an important reference factor in product selection. The greater the market demand, the greater the likelihood that the product will be sold. For the Amazon platform, merchants cannot directly obtain the sales volume of competitors’ products. Sellers can not only estimate actual sales through product reviews, but also check the increase or decrease of products, or go to similar platforms to check some data. By viewing the data, sellers can understand the trend of the product and the size of the platform’s supply, thereby determining the demand for the product.
2. Reasonable pricing and comprehensive thinking.
After selecting a project, you need to calculate the profit and price the project. Since the products are for different products, different price gradients must also be considered. The items can be priced with reference to the prices of similar items.
3. Factory on-site inspection to ensure quality.
Sellers should fully consider their own resources when selecting products. If the seller has resource advantages on certain products, you may wish to consider such products first. Supply is very important. It is very important to visit the factory and inspect the product assembly line to ensure that the product certificates are complete. Only through on-site inspection can the actual condition of the product be determined.
4. Pay attention to copyright infringement.
Sellers all know that Amazon attaches great importance to the protection of intellectual property rights. Merchants are not allowed to infringe others’ trademark rights, invention patent rights, and appearance patent rights in any way. In serious cases, Amazon officials may even close the store directly. Therefore, sellers It is necessary to confirm whether there is any legal dispute about the product.
5. Put products on shelves.
After the product is confirmed, it can be put on the shelves. After being put on the shelves, it needs to be tracked and adjusted in a timely manner.
2. How to select products in the Amazon European market.
1. Different countries have different customs and habits. The European station needs to choose appropriate products based on the customs and habits of the local country.
2. In view of its price attributes, low unit price products should pay attention to their sales volume when selecting products.
3.
Like northern China, most European countries have different climates throughout the year. Therefore, different seasons have different demands for products. Of course, from a national perspective, European countries are also geographically different, and the duration of each season The time is also different.
4. There is also a low unit price product which is a holiday product. The off-season and the peak season are obvious. We must seize the sales period of the peak season and stock up at the same time to avoid redundant inventory. Some major festivals in Europe are concentrated every year. In the fourth quarter, sellers of low unit price products are a good sales opportunity.
European consumers especially like brands. Once they accept a brand, they will become loyal consumers. Therefore, for Chinese sellers, the importance of brand building cannot be ignored. All sellers on European sites You need to know some methods and precautions for selecting products, so as to avoid unnecessary impacts and make it easier to place orders. If the products of novice sellers are cost-effective, it is easy to place orders, so everyone must do a good job in selecting products. .