Amazon operations and advertising are one of the necessary steps. Only in this way can sellers get more traffic. In a competitive market, traffic means sales. When the listing optimization levels are similar, whoever has more traffic will have a corresponding increase in sales. Advertising focuses on accuracy and pursues cost-effectiveness. Many times, we will find that the advertising words are exposed, but there are no clicks; there are clicks, but there are no sales; the click cost is high, but the ACOS value is high. What’s more, a lot of money is spent, and marketing costs are getting higher and higher. Let’s share with sellers the role of negative keywords in advertising.
01. Reduce spam clicks and reduce advertising costs.
Whether it is automatic advertising, or manual broad matching and phrase matching, after the advertisement runs for a period of time, there will be a lot of junk words, which will bring us a lot of junk clicks and cost us a lot of advertising fees. If the same word is not denied, it will cause unnecessary waste of advertising. If you deny the word in time, you can save a lot of advertising costs.
02. Effectively improve Listing conversion rate and ranking.
Many people only see that negative keywords can help us reduce advertising costs, but few people think that negative keywords can also help us increase conversion rates. When we continue to deny keywords and reject some garbage streams, the conversion rate of listings will naturally increase. When the conversion rate of the listing increases, Amazon will give us more traffic according to the A9 algorithm, thereby increasing our single quantity and ranking.
03. Optimize product positioning.
Few people think that negative keywords can also optimize product positioning. In fact, the truth is very simple. When we deny a keyword in our advertising, customers cannot find our advertising space through this keyword and place an order.
As a result, the number of buyers who click on keywords to place orders will be greatly reduced. Therefore, Amazon will also think that our products have nothing to do with keywords, so the traffic of keywords will not increase in the future. On the contrary, if the keywords are not disclaimed in time, Amazon will give us wrong positioning, thereby giving us wrong traffic and reducing our sales and rankings.
The above is the role of negative keywords shared with sellers. I hope it will be helpful to Amazon sellers who want to advertise. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users bring excellent products and services to the global market in a more efficient way.