As a successful large-scale retailer, Amazon has high profits, but this does not mean that it is willing to spend more money to increase profits. As a successful retailer, it must understand the competitiveness of its product lines in the market. Competitive products can bring the highest profits. In order to achieve this goal, the best product range needs to be selected. As a successful retailer, one must consider all possible options and choose the best. Therefore, the primary purpose of product selection is The first is profit maximization, followed by cost minimization. So, let’s learn how to select products in Amazon’s kitchen category!
1. Factors to consider when selecting products in the Amazon kitchen category.
1. Choose the best product theme.
2. Evaluate the competitiveness of each product line in the market and select the best. For example, if a certain product line is priced on the high side, it is unlikely that such products will achieve the best profit margins. When selecting its products, the price of the product and the actual situation should be taken into consideration before making a decision.
3. Choose the best inventory mode.
4. The selection of products for category extension must be able to represent the image of a product or company and be recognized and recognized by consumers. This requires that the selected product must have distinctive features, and consumers can realize their awareness and understanding of the product through experience and recognition.
2. How to make the product selection have distinctive features?
This requires market research, finding representative products in a wide range of surveys, and classifying the products , so that you can classify and select. You can analyze consumers’ use of products and purchasing habits through market surveys, interviews, questionnaires, consumer questionnaires, product sampling tests, consumer usage reports and summaries, etc. When choosing products, the selection goal is to maintain the best performance of kitchen materials during processing, mixing, shaping and storage. Corresponding kitchen materials should be selected according to the characteristics of different foods.
3. Pay attention to the following points when choosing kitchen supplies.
1. Consider the needs of target customers. For example, in food processing machinery, the main target customers are housewives, so it is necessary to choose features such as easy installation, simple operation, easy cleaning, and energy saving.
2. Consider the purpose of use. For example, food processing machinery is a commonly used tool for housewives. When selecting, you should consider its safety, ease of operation, ease of use and flexibility.
3. Consider environmental protection. For example, 80% of the food consumed by housewives is fresh food. Therefore, when choosing products, pay attention to the safety of the products, the environmental protection of the materials and the reduction of resource waste.
4. How to select products in the Amazon kitchen category.
1. Choose the right category. “Choosing the right category” means choosing based on preference, rather than repeatedly choosing among “old, old, miscellaneous” categories. Some people are used to a single lifestyle. , or try different things out of temporary curiosity, but the results are always unsatisfactory. The correct choice should be to try according to hobbies.
2. To meet the needs of target customers, choosing the right category is to achieve the goal, not to satisfy personal desires. The target customer refers to the demand for it, and the choice is to meet the demand. Therefore, it must be considered The needs and values of target customers, and conduct necessary market research, and then select targets based on the analysis results.
3. In line with the supplier’s brand culture. The so-called supplier brand culture means that when enterprises select suppliers, they must consider the role of the supplier’s brand in the entire supply chain.
4. Forward-looking. Forward-looking refers to the judgment of future market trends, rather than the judgment of past market trends. In a sense, choosing the right category is actually constantly discovering and choice.
The above introduction is the sharing of knowledge about how to select products in the Amazon kitchen category. It is not difficult to do Amazon now. It just depends on whether you are willing to do it and whether you really do it. There is no easy industry in the world. If If you want to do well, you must continue to learn, and the same is true for Amazon. This is a step-by-step process. There will be many difficulties in the early stage when you are not familiar with it, but you cannot give up halfway because of these difficulties in the early stage.