As an Amazon seller, if you do not keep up with the trend, once you enter the market late, the market will be divided until there is not much left. But fortunately, the market will always be there. It depends on which seller finds the exit first and enters the market first. It’s like gambling to guess the trend. Most sellers will still choose a stable Amazon product selection and find some markets that are not yet saturated and have traffic. So, let’s learn about Amazon’s blue ocean product selection ideas!
1. Why does Amazon choose products?
1. From the perspective of market role relationships.
Product selection means selecting products that meet market demand. If the product is in the market and the product selection is successful, a win-win situation can be achieved for suppliers, customers and product selectors. This is the value of product selection.
2. From the perspective of user needs.
Product selection should meet user needs.
3. From a product perspective.
Due to the strong market demand, there is an endless stream of buyers, such as daily household items, clothing, electronic products, etc.; these products are in high demand, but the competition is also fierce.
2. Amazon blue ocean market product selection steps.
1. Find the product category you are interested in.
Determine the general direction.
2. Similar products that account for a large proportion of the secondary category.
Carry out detailed classification, statistics, sorting and comparison of data in various dimensions.
3. After selecting the market segment.
Find the product blueprint group that meets the real needs in the “traffic circle” under the category.
4. For the product blueprint group.
By counting product commonalities and defects, the development requirements for specific iterative products can be derived.
5. Combine positioning, goals and conditions.
Whether the capital team’s accounts, logistics, suppliers, and off-site resources are suitable for product sales determines the final admission.
3. Types of Amazon selections to avoid.
1. Products that are fragile or prone to failure, such as glass, complex electronic products, paper decorations, etc.
2. Products that are currently in high demand but are unlikely to be sustainable in the long term.
3. Products that are difficult to improve or are basically unchanged, such as USB flash drives, especially if the price increase of these products is small, it is difficult to make good money.
4. Suggestions on finding high-quality Amazon markets.
1. Pay attention to the size and weight.
Selling oversized or overweight products not only costs high in packaging and transportation, but is also difficult to transport. Product damage is also common. Shipments from manufacturers may be reduced, so inventory will also be reduced. Small and light goods are Logistically easier to handle and replacement costs are lower. However, this does not necessarily mean that this type of product must be chosen, just that most sellers will prioritize it, which may help reduce competition in certain markets by choosing heavier and larger products.
2. Make sure there is a certain demand.
If the product is of good quality and reasonably priced, sales volume is guaranteed. This is what many people think. However, if no one is looking for this product, the product will not be sold no matter how good it is, because the sales volume of any category is lower than This number means that it is difficult to get a piece of the market.
3. Pay attention to whether there is any infringement.
Selling branded products will involve issues of intellectual property infringement and sales infringement. Some brands require authorized sales agents, some as general agents, and some as independent agents. In short, they need authorization from the brand company. Before selling, they must search on a search engine to see if it is a hot-selling product and whether it is another company’s brand.
4. Understand relevant policies.
There are many things that cannot be done in product selection. First, you must understand these rules. Secondly, it depends on the policies of the country/region where the target customer is located. For example, Australia does not allow the import of any Battery. In addition, cosmetics, jewelry and other items will not be accepted for customs clearance.
5. Research target customers.
Start from the needs of the target customers and choose products that meet the needs, such as making shoes. You need to be very familiar with the local living habits of the target country. In addition, if you are familiar with the culture and consumption habits of the target country, you want to be in the product It’s not difficult to make enough profits.
The above introduction is the sharing of knowledge related to Amazon’s blue ocean product selection ideas. With the development of Amazon in recent years, more and more people have integrated into the Amazon industry. How to stand out in the increasingly competitive market environment , by no means pat your head and sell whatever products you want. Without accurate market research and data analysis and optimization, you cannot gain a foothold in the current market. Therefore, in the face of a market environment full of red oceans, you must continue to learn and make your skills more advanced. Be professional so that you don’t lose confidence more and more!