In addition to having a good prospect when opening a store on Amazon, you also need to learn how to choose products, understand local people’s preferences, and target products. Today we will introduce how to select products and which categories to choose on Amazon Australia.
1. Fashion category.
The fashion category is very popular in Australia. Australia’s favorite fashion products are clothing and shoes. Some sports and leisure mixed-match styles have become a new growth point, and these products are also very popular. Therefore, Amazon Australia can sell fashion categories such as clothing and shoes. Although the top two clothing brands in 2016 were local brands, self-operated brands still accounted for 15.6% of the market.
2. Household appliances.
It can be seen from the data on Australia’s cross-border e-commerce platform that Australia has shown a trend towards multi-function and miniaturization of household appliances.
When it comes to home, they like to incorporate color combinations into kitchens and other interior designs.
Many people in Australia now live in apartments and like multi-functional but small furniture, such as creative mini fan shaking head, handheld foldable charging portable desktop small appliance fan, creative multi-functional millet soup fully intelligent catering home Rice cooker, creative and durable refrigerator, double-layer simple car-mounted household small refrigerator.
If you want to open an Amazon Australia online store, you can choose some small household appliances with high appearance level, multi-function and practicality. Such products are very popular because Australians like high appearance level, powerful Functional and inexpensive small home appliance.
3. Consumer electronics.
Consumer electronics products were once very popular in Australia, such as smart wearables, analog clocks, OLED high-definition TVs and Bluetooth speakers. Low-priced consumer electronics products have also begun to attract attention, and Chinese consumer electronics brands have also begun to enter the fringe. Smart home products have begun to attract the attention of Australians. Products such as wireless Bluetooth headsets, smart artificial intelligence speakers, and network players are very popular with Australians. . Amazon Australia can also choose consumer electronics products such as wireless Bluetooth headsets, smart artificial intelligence speakers, and network players.
4. Sports products.
Australians are very keen on sports, and many people are sports enthusiasts, such as Australian football and British football. The Australian Open tennis and cricket are particularly popular in Australia, and the population is also high. We can choose these products and related products of these products, which is very good. Surrounding markets can also be tapped.
5. Slippers.
Because most Australians live in coastal areas with hot weather, slippers, especially flip-flops, are their favorite. Australians find flip-flops comfortable and beautiful, and they also prevent foot odor. Even in winter, some people wear flip-flops walking around the streets. Therefore, we can open a store on Amazon Australia and choose products that are popular in coastal areas such as slippers.
6. Products for the elderly.
You should know that Australia’s population is aging seriously, with people over 65 accounting for about 16% of the total population. If you focus on the elderly market who are over 65 years old, it can also be said to be a good choice. We should conduct market research and analysis to see what products the elderly need, and select products based on their behavioral characteristics and hobbies.
The above are the product selection categories of Amazon Australia shared with sellers. I hope it will be helpful to sellers in selecting products. Lianlian Cross-Border Payment always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.