Decision time refers to the time when the buyer decides to place an order. According to relevant survey data, consumers’ decision-making time for purchasing goods offline is 13 seconds, and the decision-making time for purchasing goods online is 19 seconds. The longer they stay on the page, the lower the conversion rate. In order to increase the purchase rate of the website, independent website sellers should consider how to reduce consumers’ thinking time before purchasing and speed up consumers’ decision-making.
In addition to the often mentioned herding effect and creating a hot-selling atmosphere, there are also some psychological marketing methods that can accelerate users’ decision-making, and sellers can use them appropriately.
(1)Scarcity psychology.
This is similar to hunger marketing. When a product is scarce, people will lose it or cannot buy it. If they don’t buy it, they will easily get nervous and want to own it, which has a great impact on quick decision-making. It is recommended to set up information such as limited-time discounts, purchase restrictions, and emphasis on insufficient inventory on the independent website.
(2) Authoritative psychology.
Sellers can add a large domain v to the independent website. The authoritative platform endorses or recommends the content of such products, which will help reduce potential consumers’ distrust of the product.
(3) Anxiety.
From relevant survey data, we know that many people are anxious about the waste of existing resources. In order not to waste, they usually make purchases. Many seller marketing likes to use limited time discounts to issue coupons, giving customers a specific time to spend, taking advantage of their anxiety and letting them take action within the time you set.
In addition to using these psychological principles as marketing tools, sellers should also learn to gain insight into consumer psychology and use these psychology to trigger purchasing behavior. I also hope these suggestions can be helpful to sellers. Lianlian Cross-Border Payment always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.