Amazon’s malicious follow-up sales make many Amazon sellers find it unbearable. The so-called Amazon FBA follow-up sales means that the products stored in FBA by sellers are followed up for sale. To put it simply, there are multiple sellers selling the same product under one listing. When sellers encounter FBA follow-up sales, the goods will be affected and cause losses to the seller.
1. Decline in sales
Followers will directly copy the seller’s product list and detailed information. Consumers who do not understand may place orders directly from the sellers, and the seller The traffic you try to attract will be enjoyed by others, resulting in a decrease in the seller’s own sales.
2. It will take away the seller’s golden shopping cart
Because the product information is the same, it is very likely that the seller will directly take away the seller’s golden shopping cart through the price difference, resulting in greater loss.
3. Inexplicable negative reviews
Customers may buy inferior products from follow-up sellers, feel dissatisfied, and then leave bad reviews on the seller’s products.
Summary: If the seller continues to sell goods without the seller’s knowledge, it may eventually cause huge irreparable losses to the seller.
In fact, Amazon originally formulated the follow-up selling rules to encourage different agents of the same brand to compete on price, benefiting consumers, and thus making the Amazon platform more attractive to consumers. However, many sellers use these regulations to maliciously follow the sales, causing trouble to many sellers who follow the steps.
How to prevent FBA from following sales?
1. Register your own brand and print the logo on the picture. The product details can also be interspersed with the brand to prevent plagiarism from imitators.
2. Modify product details from time to time, such as title modifications, photo updates, etc.
3. Bundling sales with other products can reduce the possibility of being sold along.
4. Strengthen the relationship with suppliers, obtain information about potential opponents, and be prepared to prevent follow-up sales.
5. Suppliers must also be kept confidential. This is an important point to avoid follow-up sales. Exposing yourself to selling on Amazon will increase your risk of being followed.
6. Reduce product prices. In order to prevent the gold shopping cart from being taken away, the seller will lower the price of the product to get it back. But it should be noted that the seller may also sell at a lower price, so sellers must pay attention to their own profits and not lose all their money.
7. Contact the seller. Of course, this method is not particularly recommended, unless you have particularly strong communication skills, you can give it a try.
The above is the relevant content compiled by the editor when meeting FBA and selling on Amazon. I hope it will be helpful to you.