For many cross-border sellers, Facebook’s advertising expansion is like a blind box, and they never know what the result will be after the budget is increased – some ad groups soar, and then carry the whole market, and some ad groups fall flat. Soaring into the sky and then gone.
Recently, I have encountered a lot of questions related to Facebook advertising expansion. Here is a summary of some common expansion questions and answers, hoping to help sellers.
1. The advertisement shows that there is insufficient data during the learning period, but in this case, can the budget be increased every day?
According to the official statement, the lack of data during the learning period is because the account needs to accumulate enough 50 conversions to complete the learning period. Therefore, you should first ensure that the budget is enough to support 50 conversions, that is, budget = TCPA*50, and then the insufficient data prompt will disappear.
2. How to choose the audience when expanding?
The simplest method is to expand interest words. For example, if the audience performance of recreation is good, then you can expand your investment in camping, hiking, hunting, etc. Another effective approach is to use look alike after accumulating data over a period of time.
3. What is the reason for the collapse of expanded advertising?
First of all, not all products are worthy of expansion. Maybe this product isn’t truly explosive. Also, take a closer look at the seller’s approach to scaling. If you add a budget directly to an ad group, it’s normal to see performance degradation when adding a budget group. Observe whether the seller’s budget changes will appear in the lastsignificantedit column. If so, that means it triggered machine learning again.
4. When expanding, how much scope is not considered a major change?
20% is not a significant change. 10% to 20% is acceptable, 30% directly to 60% needs to be considered.
Generally, the larger the initial budget, the easier it is to collapse if it is doubled directly, so it is generally more than 50 dollars. Adjust the budget for two or three days and add a little bit. More often than not, if it’s $10, preferably $20, it will copy the new group’s large budget.
If it is cod or dropshipping, it is recommended to use a group with less than 20 dollars to test the materials and audience, decide whether to expand the group in two or three days at most, and then reach a minimum of 50 optimization events within a week, but Sometimes you won’t just copy a $50 group, but you may try multiple groups, 20, 30, 40, 50, 60 (for example), to see which group performs better on your budget.
Warm reminder: Sellers with a budget are advised not to save too much cost, because a small budget will lead to too few samples, and orders may be issued by chance.