For many consumers, advertising is a booster that generates their desire to purchase. More than 30% of Amazon consumers feel that they click to view products only after seeing their product advertisements. It is the advertising that first piques their interest before they buy their product. If we want to place orders during the peak season, we must first understand how sparks are created between consumers and advertising.
When we want to buy a hat, we will enter xx style or brand hat in the search bar on the Amazon page. This is one of the traffic sources. Search is where customers come into contact with ads. Initially, the search results will be displayed on the website’s pages. We get products through search, and other similar products will be pushed to us when we browse the details page on Amazon. This is the associated traffic brought by the advertised products. We will click in because of comparison. This is the active interaction between advertising and consumers, thereby achieving more transaction volume.
So how do you bring related traffic to your advertising products and obtain more transaction volume? We analyze from the following points:
1. Associate products in your own store. When promoting products, create an ASIN and place the product in a manual advertisement. This can help you solve the problem of promoting new products and the unsaleable problem of old products.
2. When merchants need to associate advertising with other people’s brands or products, they must find out the degree of compatibility between competing products and their own products, or the overlap between the consumer groups of the products, so as to bring about association. Traffic, improving the conversion rate of products, and finding the right positioning target will achieve twice the result with half the effort, making consumers want to buy your products.
3. Give an example for practical operation. See how it goes. First, analyze where to place the products for promotional advertising? For example, if placed on the details page, we can activate similar products or related products in the website’s automatic advertisements, and place the products in manual advertisements. We try this method for a week, and after a week you will find that your ad has appeared on the product page.