Tiktok platform is very popular at present. The number of users on the platform is constantly increasing. Many people post videos on the platform and earn income. If you want to make more money, you need to understand the platform rules of tiktok. Come today Let’s talk about the traffic promotion mechanisms of TikTok?
1. Video review.
a. Machine review.
The tiktok platform’s artificial intelligence will identify the seller’s video footage and keywords according to the rules. It is mainly used to review whether there are any violations in the content. If it is not sure, it can be handed over to manual review.
b. Manual review.
Manual review is mainly to deal with the issues left over from the machine review. Relevant staff will review the matter again from the three dimensions of the matter title, cover screenshot and video key frame. Works that are suspected of violating the rules are screened out through machine review. If violations are determined, the video will be deleted, the rights will be reduced, or the account will be banned based on the degree of violation.
2. Cold start.
Tiktok’s recommendation algorithm mechanism is consistent with Toutiao’s core algorithm, both of which are information flow funnel algorithms. After the video passes system review, it will be pushed to hundreds of users so that initial playback feedback can be obtained.
If it meets the needs of the platform, it will enter the next traffic pool. If it is not qualified, the system will not push the video further.
3. Data weighting.
If the feedback effect of the first-level traffic pool is good, you can enter the next level of traffic pool and continue to cycle until the most advanced traffic pool.
4. Further data weighting.
Increasing the recommendation step will give greater weight to short videos with good data, and will also further segment the target audience, thereby recommending content to more interested users.
5. Enter the high-quality recommendation pool.
If the video enters the high-quality traffic pool, it will get more exposure.
The above is the relevant content of TikTok traffic promotion mechanism. According to TikTok traffic promotion mechanism, sellers can know how to optimize videos, especially the cold start stage of videos, which is very important for all TikTok users. , because this stage directly determines whether things can be pushed to a higher traffic pool.