For traditional foreign trade, the most indispensable thing is funds. After all, they have been working hard in this industry for decades. However, with the development of society and the emergence of cross-border e-commerce, if they do not transform, in the end Can only be abandoned by the times, so how can traditional foreign trade transform into Amazon?
If traditional foreign trade wants to transform into Amazon, it first needs to change its thinking.
1. Most traditional foreign trade companies basically do large B2B orders in a year, while when Amazon first started doing business, it was basically small batch orders, and they were very scattered. And there are many SKUs, and the early stage is small batch replenishment. After all, it is only a few people who promote popular products. As a novice, if you don’t have enough patience, you will not be able to run a good store.
2. In traditional foreign trade management factories, employees are strictly managed and must deliver goods on time. Amazon cannot, so students need to make adjustments in management.
The second step is how to operate after the thought has been transformed.
1. Amazon sellers must know how to operate. If they don’t understand Amazon’s operations, they will not supervise them.
2. Talent is very important. Everything needs someone to do it. Therefore, in the early stage of starting a business, you need the help of experienced people, so that you can achieve a zero-to-one transformation as soon as possible.
3. You can find a suitable team to help operate the store.
4. Know how to evaluate performance. There are usually two models, sales volume and gross profit.
You must have brand awareness and accumulate it slowly.
The brand mentioned here does not mean making products under the brand name right from the beginning, but it must be based on the popularity of the product in order to have the so-called brand influence. Therefore, registering the trademark as the destination country first will bring many benefits to the seller. However, one thing to note is not to consider building a brand from the beginning, but first to consider how to create a hit. Before there is a hit, brand is just a word, any Amazon seller can do it, and it has no effect.
The above are the precautions for traditional foreign trade companies that want to transform into Amazon. Although transformation is more difficult for traditional foreign trade companies, if they do not transform, they will be eliminated by the market sooner or later. Transformation is the only way. At present, there are more and more sellers on the Amazon platform, and traditional foreign trade companies need to learn how to operate Amazon stores to better operate their own stores.