Obviously Amazon’s development has now reached a new turning point. If you want to overtake at a corner, sellers must know Amazon’s new changes. What are the new changes? Faced with these changes, what should sellers do?
1. In terms of reviews and buyer accounts, Amazon has updated the focus of the review and buyer account weight indicators
Comment weight: The weight of reviews that describe product use experience and feelings is relatively small. High, while the evaluation of business services, logistics, etc. has a lower weight.
Buyer review account weight: TOP REVIEW evaluation has the highest weight, followed by VINE VOICE, real person evaluation. In addition, Amazon will stratify the account weight based on whether the review contains VIDEO, pictures and other content.
The product review homepage will give priority to reviews with high weight, so how to avoid bad reviews on the homepage? The coping strategies are as follows:
1) Selectively like and comment, and give more likes and comments with high weight;
2) Continue to arrange positive comments and filter out the positive comments that cannot be posted; < /p>
At the same time, the like work is divided into three stages: the first stage, the fluctuation period: In this stage, the effect of likes is very fast. The 10th P rating can quickly reach the 2 P level within two days. This is because the weight given to the initial like comments is significantly higher than that of other dislike comments, so it rises very quickly; the second stage is the deadlock period: when the positive comments are promoted to the 1P, they often have to compete with the negative comments for position. At this time, you need to continue to like, and constantly exceed the number of likes for negative reviews; the third stage, the stable period: when bad reviews are squeezed out, the highest praise is similar to the bad reviews squeezed out, in order to stabilize the seller It needs to last for several days so that the fluctuating weight of bad comments cannot exceed that of likes, so likes can be stably ranked at the 1st position.
2. Search for brand changes in the navigation bar and cleverly use brand names to increase brand exposure
Currently, Amazon includes more and more brand names. At the same time, Amazon’s ranking rules are sorted in the order of A-Z. Therefore, there are two ways to cleverly use your brand name to enhance your brand presence.
1) When registering a brand, try to use the previous letters to name the initials (such as A, B, C);
2) Name the first letters of 26 unregistered or registered brands. Fewer letters.
It is foreseeable that more brands and brand flagship stores will be added to the ranking list in the future. Entering this list in advance will also bring more brand awareness to sellers.
The above is the new Amazon changes brought to you by the editor. I hope it will be helpful to you.