Amazon’s European sites include Germany, France, Italy, the United Kingdom and Spain, which have some of the highest Internet penetration rates in the world. Amazon European consumers have higher requirements for quality when choosing products, but they are not very price sensitive. In order to succeed on the European site, sellers should select European Amazon products based on the characteristics and consumption habits of each country.
1. UK station: Sellers should focus on products related to clothing, shoes, home decoration, electronic products and lighting equipment. British consumers pay attention to quality life and sense of ritual, and have high requirements for living environment. Therefore, these types of products are in high demand.
2. German site: Germany is one of the sites with the highest traffic and transaction volume among European sites. Germans have very high requirements for the quality of goods, so sellers must control the quality of goods. Germany’s manufacturing industry is very developed, so people like to make some goods by themselves. When selecting products on the German website, sellers should focus on products such as clothing, electronic products, beauty care, lifestyle home furnishings, handmade home decorations, auto accessories and tools.
3. French station: French people like a free and flamboyant style and have high requirements for product design, fashion trends, beauty and comfort. When selecting products on the French site, sellers should focus on products such as clothing, beauty, furniture, home furnishings, electronics, home accessories, and home tools.
4. Italian Station: Italians are straightforward and like to shop based on their first sense. Therefore, sellers should put more effort into the introduction on the homepage. Italy is the most sensitive to fashion, so when selecting products on the Italian website, sellers should focus on fashion categories, electronic products, beauty, clothing and other products.
5. Spanish station: Spanish people like smart, novel and fashionable products with a sense of design, and have high demand for outdoor sports. In addition, Spaniards like to buy when there are sales and discounts. When selecting products on the Spanish site, sellers should focus on products such as clothing, electronics, beauty, home care, outdoor sports, and personal interests and hobbies.
To sum up, when selecting products on Amazon’s European site, sellers not only need to understand the characteristics of each country in the European site, but also need to understand the consumption characteristics of these countries, and understand the local culture and market trends. This includes understanding local consumer preferences, shopping habits, purchasing power and cultural differences. In order to more accurately select products for sale and ensure that the products can be successful in the local market.