Amazon’s sales-following mechanism has always been helpful in supporting the growth of newcomers and helping stores “lock in” traffic. In this regard, many novice sellers have expressed doubts when running Amazon cross-border stores. Can they sell their own products on the Amazon cross-border e-commerce platform? If you can sell your own products, what specific requirements should you pay attention to?
The answer to this question is yes. Currently, Amazon implements a “product emphasis, light store” mechanism, that is, different sellers are allowed to use the same product introduction page, which not only allows customers to have a better shopping experience, but also increases product conversion rates and sales. .
Generally speaking, the advantage of Amazon’s follow-up sales lies in the different cross-border e-commerce sellers. The products selected for follow-up sales are often popular products with good sales or their own traffic. For cross-border e-commerce sellers, using Amazon follow-up sales can not only simplify the process of testing products, but also achieve the purpose of quickly intercepting traffic and increasing sales through different promotion and shopping channels.
At the same time, selling your own products on the Amazon platform is also an effective way for cross-border e-commerce sellers to lock in traffic in advance and continue to maintain product and store rankings. Many times, when a popular product is launched, many sellers will follow suit. Based on Amazon’s regulations on VC accounts, a listing can only be sold by one VC account. Therefore, if cross-border sellers take the lead and sell their own products on the Amazon platform, they will avoid being followed by other sellers, which is equivalent to adding a “protective umbrella” to the listing.
In addition, in the cross-border trade market, product transportation distances are relatively long, and there are many factors that affect logistics and transit. If there is a shortage, etc., it will affect the overall product ranking and store weight ranking. If you use self-delivery to sell your own products on Amazon, you can effectively alleviate the problem of ranking decline caused by overseas warehouses being out of stock.
With Amazon follow-up selling, cross-border sellers can follow-up sell their own products on the Amazon platform, and other sellers can also follow-up sell. However, follow-up selling itself also has many risks, especially when it involves infringement. In the case of complaints, the chances of your account being restricted or blocked are also relatively high. Therefore, cross-border sellers need to operate the platform safely, stably and orderly to effectively prevent various risks.