For cross-border e-commerce sellers, operating a store not only requires good product selection and new product capabilities, but also a precise vision to polish products so that the products have more traffic and exposure opportunities, and have selling points that impress customers. . Amazon’s follow-up policy undoubtedly gives many novices an opportunity to quickly start imitating. So, what are the rules for Amazon follow-up sales? What should newbies pay attention to when operating?
Generally speaking, Amazon follow-up sales means a new listing page on a certain cross-border seller’s store. According to the scope of use and characteristics of the product, relevant product details, display posters and other content are carefully polished. The product has achieved certain sales volume after its launch. At this time, after other cross-border sellers see the hot sales of the product, they choose to sell the same product, and the link given is the same link. After the buyer sees the product information, he can place an order with the original seller, or You can place an order with a new seller.
It should be noted that not all sellers can sell any products. The Amazon platform has its own set of rules. It is necessary to meet rigid requirements such as item consistency, brand authorization, product non-infringement, category approval, and product guarantee. Among them, the item consistency requirement means that the follow-up products sold by the seller must be consistent with the target product in terms of brand, product pictures, link titles, product origin, appearance color, product model, specific parameter settings, materials and product packaging, etc. . Brand authorization rules require that if the products being sold are well-known or branded products, the seller who chooses to sell them must first obtain authorization from the brand holder before they can sell the same product on the Amazon platform.
In addition, product non-infringement rules require that when cross-border sellers choose to follow-up sales, they must pay attention to the fact that the products being followed up should not involve related infringement issues, including the store’s intellectual property rights, product trademarks and patents, etc. For the cross-border e-commerce market, if infringement issues are involved, it may bring a series of legal problems to sellers, which need to be avoided.
Category approval rules require that if some of the products being followed involve classification review, the seller must complete and obtain approval from the platform in advance before the follow-up operation, and wait for approval before proceeding. At the same time, choosing to follow-up on products also requires the seller to have a stable supply of goods, be able to ensure timely packaging and delivery, and ensure the quality of the products being sold. You cannot choose to follow-up selling simply to increase store sales.
According to Amazon’s follow-up selling rules, you can choose compliant follow-up selling operations on the premise of ensuring compliance with the rules. For many novices, it is undoubtedly an effective way to quickly increase the store weight and comprehensive ranking. Way. At the same time, attention should be paid to compliance operations. When cross-border sellers perform follow-up sales operations, they should give priority to neutral products and products that do not involve trademark protection or patent protection. If necessary, they can use some professional follow-up sales software to complete relevant operations.