If a new seller has just started to contact the cross-border e-commerce eBay platform, it is very likely that he does not know how to operate a new store, so this article will focus on: How to operate a new eBay store? Use the most understandable language to describe the knowledge of opening and operating a store.

1. A must for novices: Select the target site.

As we all know, an account can only open one store on one site, which means that the same account cannot open stores on different sites. So if an eBay seller opens a new store, the first step is to choose a target sales site.

When novice sellers choose target sites, they can start from two angles: choose a site with good sales in the same category, or a site that they want to focus on in the future. Cross-border e-commerce eBay sellers must be well aware of the situation, make an overall plan for their eBay business, make a clear plan based on the blueprint, and combine various business needs and practical conditions before opening a store to make the final selection. Find a suitable target site before opening a new store.

2. A must for newbies: Select the eBay store type.

After selecting the target site, how to open and operate a new eBay store? Novice sellers should start from the source and choose a store type that suits their own development, because different eBay store types provide different listing quantities and benefits. Taking the US site as an example, eBay’s store types are divided into 5 types: Starter Store, Basic Store, Premium Store, Anchor Store and Enterprise Store. As the store type level is upgraded, the more free listing quota and store benefits you can enjoy. , but the rent to the platform will be higher.

In short, how do cross-border e-commerce sellers open and operate new eBay stores? We should start from two aspects: one is to select the target site according to the blueprint plan, because all accounts must only operate at one site; the other is to choose the appropriate store type and take into account the rent issue.