Many foreign trade merchants complain that Indonesia is not only difficult to clear customs, but also cannot sell products. The Indonesian market is not easy at all. In fact, whether it is logistics, customs clearance or sales, as long as you master the characteristics of the Indonesian market, your products will be sold easily. So let’s take a look at what are the best-selling sales categories of Indonesian e-commerce?
1. The best-selling sales categories of Indonesian e-commerce.
1. Maternity and baby products.
As the fourth most populous country in the world, Indonesia has a total population of more than 270 million, and 1.6 million newborns are born every year. Therefore, the consumer demand for maternal and infant products is huge. Moreover, the number of Indonesian middle class is also increasing, locals are becoming more and more accustomed to online shopping, and the purchase volume of maternal and infant products will also increase.
2. 3c electronic products.
With the development of the epidemic, working from home has become a daily routine for Indonesians. Indonesian official data shows that 87% of Indonesians rely on technology to improve productivity, so his interest in technology products that can bring a better experience is also increasing. Therefore, cross-border merchants can pay attention to the needs of the younger generation and choose 3C electronic products for sales. When selling, not only highlight the price advantage of the product, but also demonstrate the ease of use of the product.
3. Shoes and clothes.
Indonesia has a younger population and consumers’ demand for clothes and shoes still dominates. Korean culture has left a deep impression on Indonesia. Therefore, merchants can refer to Korean fashion clothing when choosing clothes and shoes, and pay attention to high quality and low price.
4. Electronic products for monitoring health.
Due to the outbreak of the epidemic, Indonesian people are paying more and more attention to health. Most people did not care much about health before, but now they are very concerned about health and think it is very important to have tools for regular health monitoring. Therefore, merchants can Health monitoring integrates with daily electronic products.
2. Sales opinions.
1. Obtain halal certification.
Indonesia is the country with the largest Muslim population and a strong religious flavor. Therefore, whether it is food, food or shoes, it must be combined with local customs. Food and skin care products exported to Indonesia must pass halal testing and certification and obtain halal certificates. Products with halal certification will sell better than products without halal certification and be more popular with local people. Secondly, in terms of clothing, shoes and hats, although Indonesia is deeply influenced by Korean culture, it is still a religious country. Therefore, when sellers go overseas to Indonesia, they can delve into “conservative fashion” and create hot-selling products.
2. Make full use of social media to expand product influence.
Indonesian consumers have an obvious characteristic: they are loyal fans of social media and have been using it for a long time. The number of active social media users in Indonesia has reached 186 million, accounting for 68.9% of the total population. The most commonly used social platforms include YouTube, Facebook, Tiktok, etc., with daily use time of up to 3 hours and 37 minutes.
The above introduces relevant knowledge about the best-selling sales categories of Indonesian e-commerce. When doing cross-border business, product selection is the first step in doing business. In fact, it is to conduct localized operations for the local market. According to Market characteristics enhance product qualifications and optimize product copywriting, pictures, etc. In addition, in recent years, Indonesian consumers have an obvious characteristic, that is, they are easily influenced by KOLs. Therefore, merchants can choose platforms based on their social media usage habits and social media reach.