As the domestic market has gradually stabilized in recent years, many e-commerce sellers have joined the cross-border e-commerce market in order to avoid involution, which to a certain extent has boosted the competitiveness of cross-border e-commerce sellers. Nowadays, product selection must take into account many factors. So what are the angles of analysis for Amazon’s product selection? See breakdown below.
1. Amazon product selection analysis perspective: the importance of products to the Amazon platform.
Cross-border e-commerce sellers must realize as soon as possible: the so-called product selection work is actually selecting products. Novice sellers should be familiar with it as soon as possible: Choosing products that make Amazon users favor them means choosing to satisfy users from various levels of needs. Only when cross-border e-commerce merchants think deeply with this question in mind can they correctly grasp the process of product selection. Rhythm.
2. Amazon product selection analysis angles: Learn to analyze from three angles.
(1) Market needs: Cross-border e-commerce sellers should choose high-quality products that are truly in demand, because such products are more viable in the cross-border e-commerce Amazon market and can show comparisons over a long period of time Excellent sales curve. This kind of high-quality products usually have one characteristic: the price, shape, quality, and function can all meet the pain points of consumers, and at the same time, they can also benefit both buyers and sellers. This high-quality product is the one that should be chosen because the value it brings is not just short-term, but has considerable long-term effects.
(2) Consumer perspective: Cross-border e-commerce sellers should not rest on their laurels, but should observe products from a consumer perspective. The perspective of thinking is also generally: for what purpose does the buyer purchase the product? Is it to meet daily needs or to solve a troublesome problem? As long as sellers think about this clearly, they can truly solve the real dilemma of consumers and let more target consumers place orders for products.
(3) Product value perspective: The product’s own commodity value must be considered, such as quality, appearance, functional characteristics, etc.
In short, there are several angles for Amazon product selection analysis: Cross-border e-commerce sellers must not only understand the criticality of products to the Amazon platform, but also understand the diversity of Amazon product selection analysis angles, that is, Comprehensive consideration should be made from market needs, consumer pain points, and the commodity value of the product, so that more consumers can be mobilized and more ordering opportunities can be brought about.