Because of the one-stop solution to warehousing, logistics, packaging, delivery and other problems, cross-border sellers on the Amazon platform often choose the FBA model and use the advantages of the Amazon platform to go overseas. In this regard, many sellers are wondering, can the FBA model follow the sales? How does Amazon sell with FBA?
Specifically, Amazon FBA products can be sold. The so-called follow-up sales refer to adding your own products to the product details pages that others have created on the Amazon platform. To put it simply, you are selling multiple identical products under one listing. The premise of following the sale is to ensure that the product you put on the shelf is exactly the same as the description on the details page of the follow-up sale. Because follow-up selling is beneficial to the Amazon platform and Amazon customers, follow-up selling is allowed by Amazon.
According to Amazon’s FBA follow-up sales operation process, cross-border sellers need to follow-up sales through self-delivery to reduce the decrease in Listing weight caused by out-of-stock items. For example, before the goods in the FBA warehouse are out of stock, cross-border sellers, in order to avoid the decline in the weight of the listing due to the stock outage, will follow the listing by self-shipping to maintain the sales and popularity of the product. After the goods in the FBA warehouse are effectively After replenishment, the original sales model can be restored.
In specific operations, after logging into the Amazon platform, cross-border sellers first determine the products they plan to sell, then select “Add new product” in the inventory column, and enter the products they want to follow in the search box. To sell the listing’s ASIN code, use “Search” to find the corresponding selling product, click OK and enter key parameters such as Your price, Seller SKU, Condition, Quantity and Fulfillment Channel, as well as quantity and price, and finally confirm and save.
At this time, the Amazon platform will review the operations of the cross-border seller, which usually takes about 5 minutes. The cross-border seller can log in to the platform to check whether the follow-up sale was successful.
Although it is allowed to follow FBA on Amazon, for cross-border sellers, the first thing is to understand the rules of Amazon’s follow-up selling and ensure that the products on the shelves and the details of the follow-up sale are completely described Be consistent and protect your brand well to effectively avoid legal risks such as infringement.