The current traffic of cross-border e-commerce wish mainly comes from the mobile terminal. The main characteristics of this group of people are young and fashionable, and they have relatively high requirements for the quality of services and products, and after-sales service is also more important to this group of people. an option.
1. Peer comparison
We can first search for some products with relatively high sales on Amazon, eBay and other platforms, and find our own resources there. During the selection process of this type of products, Be sure to pay attention to the back-end supply chain, product differences, etc.
2. Effective data analysis
In the cross-border e-commerce wish product selection process, there must be sufficient data analysis, such as product supply volume and keyword search results. Regarding traffic, there are now many tools that can help sellers analyze data.
3. Control of profit margins
Many novice sellers see that the products sold on wish have high profits, and think that as long as they reduce the profits appropriately, they will have a price advantage. This is completely wrong. On the e-commerce platform Wish, price wars are completely unworkable. The platform will increase the price of products to keep the price flat. If sellers of the same type of goods have large sales, other word-of-mouth systems will not work. The problem is that these mature sellers have more advantages in terms of price.
4. Graft the sales thinking of other platforms onto the wish platform
Since the cross-border e-commerce wish platform mainly faces customers in some developed areas in Europe and the United States, consumption The grade is on the high side, and the selection of items is based on some practical values such as service and quality. If you consistently refer to product selection ideas on other platforms, it will largely not be suitable for product selection on the cross-border e-commerce wish platform.
5. Only focus on sales evaluation data
Many novice sellers often refer to the sales volume and evaluation content. This idea is no problem on other platforms, but on wish It seems insignificant on the platform. The competitiveness of small and medium-sized sellers on Wish is very weak. More focus should be on costs and room for improvement.
So in the process of selecting products for cross-border e-commerce wish, you will encounter various problems. Focus on careful analysis of the crowd, product characteristics, after-sales and other links, especially the key factors of audience groups. Only by fully understanding the characteristics of the wish platform can we help open a store and select products more smoothly.