The back-to-school season has always been a sales opportunity in the United States. Since student demand is relatively stable, electronic products, stationery products, school bags, etc. are more popular. This issue will introduce Amazon’s back-to-school season selections. I hope you can Bring more business opportunities to all Amazon sellers.

How important is the Back-to-School season for cross-border e-commerce sellers? In many cases, sales during the back-to-school season already account for more than half of the entire quarter, and according to data, a normal American family will spend more than $600 on The Back-to-School season. Sellers must seize this opportunity. , only by choosing the right hot products can you seize business opportunities.

1. What products do students like to buy during The Back-to-School season?

Different audience groups will have different preferences. Sellers need to fully grasp the preferences, purchase time, and consumption habits of student groups in order to find suitable products for customers.

2. Amazon’s product selection strategy for the back-to-school season: What types of products attract more attention?

You can have a comprehensive understanding of the product selection strategy of The Back-to-School season through the shelf. On this software, the entire list has been compiled. And it can be seen that half of the students interviewed like to buy clothes; 42% of students like to buy for study, and 41% of students like to buy new backpacks. These three make up the top three hot products in the back-to-school season.

And students will choose products according to the peak period of The Back-to-School seaso. In July, they mainly buy clothing products and stationery products; in August, they like to buy food.

In short, the above is some useful information about Amazon’s product selection during the back-to-school season: Cross-border e-commerce Amazon sellers should pay attention to the time node of The Back-to-School seaso to understand what products students like to buy, and based on Different groups of people choose Amazon products based on their consumption habits, purchasing time, and preferences.