For cross-border e-commerce Amazon merchants, understanding competitors’ stores is an improvement strategy, in order to help the smooth development of product selection, or to improve the quality and accuracy of product selection. If novice sellers want to understand the development status and competition of a certain market segment, the most direct and effective way is to look at the current Amazon competitor stores. This article will focus on: How to analyze competitors to help Amazon store product selection?
Before checking competitors, you should first determine the product analysis direction of the store, and then find competing products. There are many ways to find this kind of competitive products: Best Seller categories, product keywords, and related recommendations. These are relatively common search channels.
First of all, after Amazon sellers find the brands that need to be analyzed, they must start searching for competitor information: that is, understanding the competitor’s store strength, brand awareness, competitor’s brand nature, and business model etc. In this process, you can also query the seller’s LISTING information through an online third-party plug-in.
In addition, there are two points to note:
(1) Look at the advertising strategies of Amazon’s competitor stores in selecting products.
After competitors complete product selection, they will also use various advertisements for marketing and promotion. At this time, cross-border e-commerce sellers should observe whether these advertisements are on-site or off-site, as well as the proportion of these advertisements and the time period during which discounts are released.
(2) Look at the ranking fluctuations of Amazon’s competitors’ store selections.
That is, observing the new release rankings of competitors… Through the changes in these rankings, we can infer the competitor’s latest business strategy and course of action.
The above is the entire content of “Check Competitors to Help Amazon Store Product Selection”. Sellers need to pay attention to three points: the first is to determine the vertical product category. This step can be done through various search channels to determine the product; the second step is to look at the competitor’s advertising presentation; the third step is to observe the other party’s product selection. Ranking.