As the Philippine cross-border e-commerce market continues to grow and develop, more and more people are beginning to get involved in this field. However, to be successful, it is very important to choose the right e-commerce platform, so sufficient research must be carried out in the early stage. So let’s find out which e-commerce platform is the most popular in the Philippines?
Shopee is the number one e-commerce platform in Southeast Asia and has many users in the Philippines. The platform specifically provides APPs for the Philippines and is operated by a local team, which is very in line with the consumption habits of local people. Therefore, when choosing an e-commerce platform in the Philippines, this platform can also be used as an alternative.
Lazada is also one of the very popular e-commerce platforms in the Philippines. Lazada, founded by Alibaba, has been developing steadily in recent years and already has a large number of loyal users. For Chinese sellers, settling on this platform can not only ensure customer flow, but also provide good security protection. After all, Alibaba’s position in the country is impeccable.
At present, the e-commerce market in the Philippines has gradually taken shape and is dominated by international giants. Local e-commerce platforms have gradually lost their market competitiveness. From the perspective of e-commerce platform traffic, the two e-commerce platforms, Lazada and Shopee, occupy major market positions, especially Shopee, which has gradually surpassed Lazada and does not charge commission, making it more attractive in comparison. Shopee provides merchants with a local self-operated logistics fulfillment plan in the Philippines, helping merchants solve logistics problems. Therefore, if Chinese sellers want to conduct cross-border e-commerce business in the Philippines, they can start from the Shopee platform and register a Shopee account, which will provide a bridge for the company to expand to other countries in Southeast Asia. At the same time, it is recommended that Chinese sellers register the country’s trademark, because only under the protection of the country’s trademark law can the sale of goods be unimpeded in the Philippines.
Zalora also shines in the local market as it tailors its marketing strategy to suit local fashion styles and attracts more loyal customers. In addition to offering designs from global brands, Zalora also collaborates with local fashion social media icons, including Georgina
Wilson-Burnand, Isabelle Daza-Semblat, Liz Uy and Solenn
Heussaff-Bolzico and others collaborate to launch a range of exclusive fashion styles called “the_edit”. On Twitter, Zalora ranks second with 29,000 followers, on Facebook with 7.719 million followers, and on Instagram with 181,800 followers, ranking third.
The above introduction is related to which Philippine e-commerce platform is the most popular. In addition to the several Philippine e-commerce platforms introduced above, there are actually more platforms to choose from. Therefore, when making a choice, you need to make comprehensive considerations and judgments based on your own actual situation, so that you can make the right decision.