In order to successfully list products on Shopee, merchants need to lay a solid foundation in the store when choosing products. Many sellers focus on the blue ocean categories of the Shopee platform because these categories are easier to occupy the market. So, let’s learn about Southeast Asia What are the cross-border blue ocean categories?
Currently, Shopee’s blue ocean categories mainly include women’s clothing, home furnishings, shoes and bags, mother and baby, etc. In contrast, there are relatively few sellers in the men’s clothing and outdoor sports categories. Therefore, you can choose men’s T-shirts, shirts, pants and other men’s clothing products and open dedicated men’s clothing vertical stores, which will give you a more competitive advantage.
The suggestions for Shopee’s men’s clothing category are as follows.
T-shirts: Choose solid-color or patterned T-shirts such as Korean, round-neck, loose, fashionable, slim-fitting, and trendy styles.
Shorts: Choose comfortable, pure cotton, sporty, casual and breathable styles.
Trousers: Choose sports, slim-fitting, casual and breathable styles.
Shirts: Choose Korean, slim-fit, Hawaiian, striped, and no-wash styles.
Similarly, the same is true for outdoor sports categories. Some products such as hiking shoes, hiking poles, and backpacks are relatively rare on Shopee. You can go and research them.
In addition to the above blue ocean categories, you can also find blue ocean categories through other methods.
1. Search keyword analysis.
Find out which products are blue ocean products by analyzing search terms on the Shopee platform. Judge the degree of competition based on the number of entries under the popular keywords recommended by Shopee, and choose based on the actual situation.
2. Third-party platform.
Social platforms such as Twitter and Facebook are one of the important channels for sellers to promote. You can go to these platforms to see which products are more popular recently but are less popular on Shopee. These products may be good choices.
3. Products not available on the platform.
Research the offline market of the target market, find new market opportunities, and focus on the supply chain to find some differentiated blue ocean products. There may also be blue ocean products in some popular categories. The market competitiveness of these products is relatively small. If you find a suitable blue ocean product and manage it properly, you will have considerable profits and great conversion opportunities, which will be a great advantage for novices.
The above introduces the relevant knowledge about cross-border blue ocean categories in Southeast Asia. Compared with red ocean products, blue ocean products have not yet occupied the market, the market competitiveness is not great, and a smaller number of people know these The product, if managed properly, will be very smooth, with considerable profits and great conversion opportunities, which is very advantageous for novices!