Among the AliExpress off-site promotion channels, VK is a relatively special existence, not only because it is a local social platform in Russia, but also because VK has become the number one social application in the Eastern European market. This article will combine the situation of the AliExpress platform to introduce to cross-border e-commerce sellers: AliExpress’s off-site promotion skills on the VK platform.
Vkontakte.ru, referred to as VK, is a Russian social networking site. In the Eastern European market, it has surpassed the Facebook application and climbed to the top of the local social network. It is precisely because of this huge user base that VK has an advanced position.
If a novice in cross-border e-commerce wants to get involved in AliExpress, then VK must be opened. Because everyone should understand that the charm of social media lies in the fan base. If you lose users, you have no soul. Fans can be regarded as the embodiment of traffic. Having traffic can bring the possibility of conversion to the store. With more traffic conversion, sellers can earn huge profits.
1. AliExpress’s off-site promotion skills on the VK platform: Insert VK on an independent website.
If you have a self-built website, you can insert the VK plug-in, whether it is shopify or wordpress. Just insert the VK sharing button on the independent website of the cross-border e-commerce seller. Try to attract customers to third-party independent websites, and guide customers to click on the vk button to share and forward the content. The more forwarding, the higher the promotion and the more traffic.
2. AliExpress’s off-site promotion skills on the VK platform: exchange free posts with other fans.
When the cross-border seller’s number of fans or group reaches a certain number of fans, try to exchange posts with fans of other peers or competitors’ accounts. You can choose the correct page to exchange posts. Sellers should look for fan pages with fans and activities similar to their own. This kind of cooperation should be beneficial to both parties.
In short, the above are AliExpress’s off-site promotion techniques on the VK platform. Due to VK’s leading position in the Eastern European market, many cross-border e-commerce sellers will choose VK as one of their off-site promotion channels. Sellers can promote their stores and products by inserting VK plug-ins on independent websites or by sharing free posts with other fans.