Consumers like online shopping for several key factors: affordable prices, cheap shipping, easy search, and convenient shopping. According to the survey, in Singapore, consumers prefer door-to-door delivery, and cash on delivery is also very popular, with more than half of the respondents choosing this payment method. For sellers, it is crucial to study consumer behavior and habits. Only by understanding users’ consumption habits can they better match and upgrade products. So, let’s take a look at what consumption habits Southeast Asian e-commerce users have?
1. The mobile phone has become the most important traffic source for e-commerce in Southeast Asia. Mobile traffic accounts for more than 70%, especially in Indonesia, which is the highest at 87%. Therefore, attracting consumers on the mobile phone is crucial.
2. Although the economic situation in Southeast Asian countries is good, most consumers still have limited spending and prefer low-priced fast-moving consumer goods. The unit price per customer in Indonesia and Vietnam is slightly lower than that in Singapore, Thailand and the Philippines. In the atmosphere of constant promotions, consumers always want to “buy more things with less money.”
3. There are various payment methods in Southeast Asia, and more than half of consumers prefer to choose cash on delivery. More than 80% of e-commerce companies in Vietnam and the Philippines provide cash on delivery services, while consumers in Indonesia, Vietnam and Thailand prefer to use bank transfers. Installment payments are growing in popularity.
4. The high coverage of the Internet has accelerated social relationships between people, and consumers in Southeast Asia are increasingly fond of socializing their shopping behavior. Social e-commerce greatly shortens the time it takes for people to obtain product information and make purchase decisions, allowing consumers to quickly meet their needs.
5. Southeast Asian consumers tend to shop during working hours, with the largest number of e-commerce orders between 9 a.m. and 5 p.m. Consumers can shop on a variety of platforms and formats, and should choose the most appropriate shopping method based on their preferences.
The above introduces the relevant knowledge about the consumption habits of Southeast Asian e-commerce users. The emergence of social e-commerce has greatly shortened the time required for people to obtain product information and purchase decisions, allowing consumer needs to be quickly met. , which has improved the crowd’s acceptance and is becoming the main trend in the development of e-commerce. In order to obtain long-term and stable customer sources, we must be closer to the market and closer to consumers. Only by understanding consumers’ habits can we know more clearly what consumers really need, and thus directly address the pain points of demand.