With the continuous popularity of online retail, important e-commerce festival activities have become an important global cultural phenomenon. It has entered the shopping calendar of consumers and changed the familiar retail model. So, let’s take a look at the e-commerce nodes in Indonesia.
1. Lunar New Year.
Usually in January or February. Chinese Indonesians spend the weeks leading up to the Spring Festival buying new clothes and other items in preparation for celebrating the Lunar New Year. Merchants in the fashion industry can take advantage of this opportunity to increase sales through online shopping.
2. Mother’s Day.
December 22 is Mother’s Day, which is called “Hari” in Indonesian.
Ibu”. On this day, people usually give gifts, flowers and greeting cards to mothers and wives. Merchants selling traditional gifts such as women’s clothing and cosmetics can consider holding Mother’s Day promotions, including discounts, gift cards and free packaging services.
3. Types of promotions that merchants can operate.
Discounts and promotions are constant elements throughout Ramadan and the Indonesian online shopping season. Today, e-commerce players can promote them in various ways. products to attract more customers to shop.
4. Shopping cart coupons.
There are usually three types: website-scale, category-specific and store/brand. Users can enter a promo code at checkout to receive a one-time discount (e.g. spend $20 less, get $10 off) or a larger discount (e.g. 50% off purchase, capped at $10). Merchants can offer store-specific discounts. Seller coupons, while shopping cart coupons issued by e-commerce platforms are generally for a certain type of product, or can be used for all products. According to the policies of the platform or website, customers can use one type of coupon to check out at one time, or at the same time. Use two types.
5. Promotional discounts.
During promotions, merchants usually provide discounted product lists to encourage sales of new products. Discounts.
6. Flash sales.
Compared with promotional discounts, products participating in flash sales usually have larger price reductions and the discount period is usually shorter. Quickly sell items on the home page, which increases visibility to online shoppers. This can also be done by individual merchants on independent e-commerce sites.
7. Surprise boxes. p> Originating from the Japanese New Year custom of “lucky bag warehouse”, merchants will put various unknown products in the boxes and then sell them at discounted prices. Mysterious treasure boxes usually attract people who want to enjoy a large discount but do not know which products to buy. Customers.
The above introduces the relevant knowledge of Indonesia’s e-commerce nodes. During the e-commerce sales season, merchants cannot even ignore the online sales and promotion strategies of products. The surge in sales of online shopping may occur. Putting pressure on the delivery capabilities of most logistics companies, in addition to competitive prices, reliable transportation is also a key factor in building customer satisfaction and maintaining customer relationships. For merchants, ensuring that goods are delivered on time contributes to the customer experience. Complete to ensure success in these activities