Under the dual influence of economic globalization and the epidemic, cross-border e-commerce, a new foreign trade model, has developed significantly. Products that in the past could only be purchased abroad can be easily purchased through cross-border e-commerce, and domestic companies and brands can also use cross-border e-commerce to develop foreign trade markets. This article will introduce why sellers should build their own foreign trade websites? What are the advantages of building an independent foreign trade station?
1. In the early days of e-commerce foreign trade, most sellers will choose to enter the platform. On the one hand, the cost of most cross-border e-commerce platforms is very low, which makes it easier for sellers to conduct business smoothly. On the other hand, the platform has accumulated most of the traffic and has a mature operating system, making it easier to get started.
However, as the seller’s business continues to develop, the disadvantages of using the platform gradually become apparent: the platform charges commissions in proportion to sales, which means that the greater the sales, the more the seller will have to pay. Commissions and profits are reduced; there are many similar products on the platform, and sellers need to constantly advertise to obtain corresponding traffic, which results in high operating costs. Therefore, more and more powerful companies and brands are choosing to build their own websites for foreign trade.
2. Advantages of self-built foreign trade websites.
1. Help enhance corporate or brand image.
With their own dedicated foreign trade self-built website, companies and brands have more space to promote their companies, products and services. They don’t have to worry that too much marketing information will lead to the platform being banned. At the same time, there are A dedicated foreign trade self-built website can also improve users’ trust in companies and brands.
2. Accumulate your own private domain traffic.
There is a huge amount of traffic on the platform, but this can only be said to be “public domain traffic”. Today users buy this company’s products, and tomorrow they may buy that company’s products, and with a self-built foreign trade website , you can gradually transfer traffic from other platforms to your own platform through marketing, forming “private domain traffic”.
3. Improve the enterprise’s ability to resist risks.
There are many operating rules for cross-border e-commerce platforms. If your account is blocked accidentally, it will bring huge losses to the company. By gradually diverting traffic to self-built foreign trade websites, the company’s ability to resist risks will be enhanced.
The above article introduces in detail why sellers should build their own websites for foreign trade. The Internet industry is developing very hotly now, and foreign trade has great prospects, so it is very suitable to give it a try. Interested sellers can take a closer look at the content written above and gain experience.