In recent years, more and more merchants have opened stores on cross-border e-commerce platforms. Many merchants have chosen to open stores on Lazada Thailand’s local stores. However, many novice sellers do not understand how the platform operates. So, below Let’s learn how Lazada, a local e-commerce company in Thailand, does it?
1. Select product categories: Although local stores in Thailand support all product categories, merchants can also sell products in all categories, but this is not recommended. If you have product supply, you can take advantage of it, but if you need to purchase goods from China, you first need to understand the local market demand, and secondly, choose a category to focus on promotion.
2. Choose the right products: If you are not a local merchant and do not have trade foundation and factory resources, you need to purchase suitable products from home.
On this basis, first choose lightweight products with low value and a small number of SKUs. A high value means that the risk of the goods is higher, and a large number of SKUs may make it difficult to sell some SKUs and become unsaleable inventory.
3. Source of goods: After doing market analysis, determine the approximate arrival cycle of the goods with the logistics company and manufacturer. The goods arrive in batches, and the regular cycle of 15-20 days to Southeast Asian countries is sufficient.
4. Promotion methods: Store activities should be given priority, followed by platform activities. At the same time, it is necessary to distinguish between diversion models, ordinary models and profit models, so that the store’s traffic and profits can achieve the best balance.
5. Store decoration: The store layout of many Thai merchants lacks aesthetics, there is no product classification, and the home page layout does not even have new product posters. In fact, in e-commerce, in addition to price, visual effects are also very important. New stores can display the store’s business atmosphere through the overall store style, including promotions and discounts.
The above introduction is the relevant knowledge about how Lazada, a local e-commerce company in Thailand, operates. Through the above analysis, we can clearly understand the operation methods of Lazada’s local stores in Thailand. For newly opened stores, if there is a lack of traffic, you can Choose to participate in flash sales events, which will bring better brand exposure and traffic effects. Lazada is one of the largest shopping platforms among cross-border e-commerce platforms in Southeast Asia. It has sites in six countries including Thailand, Vietnam, Malaysia, Singapore, Philippines, and Indonesia. Among them, the Thailand site has the best operating results, so many merchants are When it first entered the market, it chose to invest resources in Thailand. This successful model has been widely recognized.