As a seller, store sales are an important cornerstone of earning a living. With the continuous development of the cross-border e-commerce industry, more and more sellers are beginning to enter this field. However, many novice sellers often encounter sluggish sales. Problem, this situation often leads to losses or even bankruptcy. So, let’s find out what to do if wish sales fail to increase?
Generally, the sluggish or non-increasing sales volume of a seller’s store is usually related to the following aspects: .
1. At the beginning of opening a store, many sellers think that the operation plan is perfect enough and stop continual product optimization, which will allow them to be surpassed by competitors. The cross-border e-commerce market is an ever-changing industry, and sellers cannot survive if they do not adapt to the new market environment.
2. Many e-commerce sellers are vying to enter Wish, and the competitive pressure on the platform has become increasingly fierce. The sales growth of competitors will directly affect the sales of sellers. When the sales cycle of popular products ends, stores that lack new hot products will also be affected.
3. To increase sales from a product perspective, sellers can attract customers and increase sales by promoting products. Wish does not rely on customers’ search keywords to display products, but relies on the platform’s system cognitive capabilities. Therefore, sellers need to constantly adjust keywords to maintain their ranking on the platform.
Fourth, sellers need to constantly adjust their sales strategies according to platform trends, carry out reasonable product promotion at a reasonable sales stage, and improve conversion rates. As more and more sellers enter Wish, the homogeneous competition on the platform becomes increasingly fierce. To avoid being squeezed out of the market by peers, sellers need to discover some useful experiences and strategies from their competitors.
The above introduces the relevant knowledge on what to do if Wish sales are not increasing. We need to constantly optimize the product and understand the products that are popular with users on the market from time to time. Finally, if you have the funds, you can first Do a small market research, the effect is very good. Sellers also need to reflect on customer service, logistics and after-sales service, and constantly adjust the store operation plan to adapt to the market demand of the platform. Only in this way can the store be truly improved. of sales.