Amazon merchants can choose to sell traffic-draining products, which can attract more customers to the store and promote sales. Under normal circumstances, the traffic flow model needs to be determined based on customer needs and concerns. So how does Amazon choose products for traffic flow? A detailed introduction will be given below.
When selecting products on Amazon, merchants need to select as few product search results as possible, but there are also data standards and cannot be too few. It is best for merchants to choose products that are just in demand and do not have many attributes. In addition, the search keyword results require the average star rating of the product to be above 4.2 stars. When selecting products, merchants need to analyze competitor data and select appropriate products through data analysis.
When selecting products for Amazon traffic models, you need to do preliminary research. Before selecting products, merchants must conduct full research and analysis on the sales market of the products. At the same time, merchants also need to advertise well. Generally, they can first use product promotion to turn on automatic advertising, and analyze data such as the click-through rate and conversion rate of the product based on the advertising effect, so that the desired product can be selected. This method can enable merchants to clearly understand the market. vacancies to develop new and better products.
When selecting products for Amazon’s traffic-generating products, you can choose the on-site list selection method. Platform product selection generally needs to be based on the platform’s on-site data, so products need to be sold on the platform. The Amazon front desk will provide merchants with on-site lists. The order has important reference value for merchants to select products. Merchants need to pay attention to on-site lists such as Best Seller, Movers Shakers, Gift Ideas, etc. If a certain product appears frequently in the top 100 of the list, that product is a carefully crafted product to attract traffic.
In addition, merchants can also choose the competitive monitoring product selection method when selecting products for attracting traffic. This method mainly monitors competitor stores and analyzes competitor product data to help merchants select products. This method The method is relatively practical.
The above content has given a detailed introduction to Amazon’s method of selecting products for attracting traffic. It is a required course for every merchant to be proficient in Amazon’s method of selecting products for attracting traffic. As long as the research is done in the early stage, it will be executed smoothly in the mid-term. By analyzing the data, you can create explosive products.