In recent years, with the continued popularity of short videos, their influence in the terminal consumer market has also continued to grow. More and more consumers are no longer satisfied with the traditional model of simply outputting product details through graphics and text, and have begun to rely on short videos. Video for more information. Specifically, what are the characteristics of Amazon’s visual merchandising? How should cross-border sellers do their homework on video marketing in a targeted manner?
1. Product display is more intuitive. Traditional graphics and text displays often fail to highlight the advantages of a product one by one. Moreover, lengthy pictures and texts can make consumers lose interest, and the display effect cannot be optimal. The use of video marketing can increase the dimension of communication content. By combining sound, vision, and copywriting, the tonality and function of the product can be fully displayed from different aspects such as product appearance, usage methods, usage effects, and usage scenarios. Give consumers a more intuitive impression.
2. Improve listing conversion rate and accelerate consumer purchasing decisions. In recent years, competition in the cross-border market has been fierce, and product homogeneity has also diluted the market size. How to attract consumers to stay, pay attention, and place orders in a short period of time has become more and more obvious for cross-border sellers to use video marketing to lock in the market. . At the same time, short video content ranges from more than ten seconds to tens of seconds. Marketing video content can be reasonably produced according to different product attributes and consumer preferences, and traditional graphic and text information can be displayed in a more intuitive way, which can greatly Save communication time, reduce the time consumers spend making purchase decisions, assist consumers in making purchase decisions quickly, and improve efficiency.
3. Reduce after-sales and negative reviews. Through video marketing, product usage scenarios, effects, usage methods, precautions, etc. can be visually displayed and explained, avoiding lengthy listings in the past, reducing consumers’ misunderstandings about products, and reducing negative reviews and after-sales problems.
4. Establish brand image and spread it through wider channels. Many times, a video carefully produced by a cross-border seller can often make a product or brand stand out quickly. Even an excellent video marketing work can make consumers have a strong sense of trust in the brand, and it is easier to gain the trust and support of consumers. . Especially on the currently popular short video platform, the targeted launch of a series of well-produced video marketing works with great communication value can easily achieve the goal of attracting traffic to cross-border stores.
Different from traditional static picture displays, dynamic videos can often display product information in an all-round way, allowing consumers to have a more intuitive understanding of products and allowing cross-border sellers’ products to stand out. Therefore, cross-border sellers can take advantage of Amazon’s visual marketing features and advantages to do their video marketing homework.