As a world-famous social picture sharing website, Pinterest has become one of the preferred promotion platforms for more and more cross-border e-commerce sellers. Next, this article will explain in detail how Pinterest helps cross-border e-commerce companies create popular products, and share some in-depth practical experience.
1. Use Pinterest to build your brand image.
Many users are looking for inspiration and creativity. This also gives e-commerce sellers the opportunity to create a brand image. Therefore, on Pinterest, cross-border e-commerce sellers can convey their brand image to users by creating brand homepages and exclusive artboards. This way, when users search for relevant keywords on Pinterest, it will be easier to find and trust the brand.
2. Optimize product images.
Pictures are the most important content. Therefore, cross-border e-commerce sellers need to optimize product images to make them easier to be discovered and shared by users. Specifically, cross-border e-commerce sellers can optimize product images through the following points:
Choose high-definition images to make product display clearer and more vivid;
Add tags and descriptions to allow users to Make it easier to find the seller’s products;
Maintain brand consistency and make it easier for users to identify the seller’s brand.
3. Take advantage of Pinterest SEO.
Pinterest has a big advantage in search engine rankings because its content is very search engine friendly. Therefore, cross-border e-commerce sellers can improve search engine rankings by optimizing content on Pinterest.
Specifically, cross-border e-commerce sellers can optimize SEO on Pinterest through the following points:
Choose keywords that are beneficial to search engine rankings and include them in tags and descriptions Add these keywords;
Share useful content on Pinterest to increase user interaction rate;
Share Pinterest content on social media platforms to increase external links.
4. Use Pinterest advertising services.
In addition to free promotion methods, Pinterest also provides advertising services, allowing cross-border e-commerce sellers to get more traffic and exposure faster. Through Pinterest’s advertising services, cross-border e-commerce sellers can choose different advertising forms and delivery methods according to their own needs and budgets to achieve better advertising effects.
Pinterest’s advertising forms mainly include Promoted Pins (promoted pictures) and Promoted Videos (promoted videos). Among them, Promoted Pins are the most commonly used form of advertising and can be displayed on users’ homepages, search results, and related recommendations. Promoted Videos allows cross-border e-commerce sellers to display products and brands in the form of videos to better attract users’ attention.
When cross-border e-commerce sellers choose advertising methods, they can choose different delivery methods according to their own needs and budget. The advertising methods provided by Pinterest include:
CPC (CostperClick) advertising: This advertising method is based on the number of times users click on the advertisement, and is suitable for sellers who want to get more traffic and exposure.
CPM (CostperMille) advertising: This advertising method charges based on the number of ad impressions and is suitable for sellers who want to increase brand awareness.
CPV (CostperView) advertising: This advertising method charges based on the number of video views and is suitable for sellers who want to attract users’ attention through videos.
Before placing advertisements, cross-border e-commerce sellers need to fully analyze and optimize target users and advertising strategies to improve advertising effects and return on investment. At the same time, cross-border e-commerce sellers also need to continuously monitor and optimize advertising effects during the advertising period to ensure that the advertising can achieve the best results.
5. Interact with users.
Interaction with users is very important on the Internet. By interacting with users, cross-border e-commerce sellers can understand users’ needs and preferences, thereby better optimizing products and promotion strategies. Therefore, cross-border e-commerce sellers should actively respond to user comments and establish closer ties with users.
Summary
Through the above points, we can see that Pinterest is indeed a platform that is very suitable for cross-border e-commerce promotion. Of course, in order to succeed on Pinterest, cross-border e-commerce sellers need to continuously learn and optimize strategies during the promotion process. I hope the experience sharing in this article can provide some reference and inspiration for sellers.