Ramadan is the biggest Muslim festival in the world, celebrated by about 2 billion people in 48 countries around the world. Generally speaking, online sales will continue to grow during Ramadan, so this is also the best time for cross-border sellers to promote.
Obviously, most sellers will not miss this good opportunity to increase sales, so how can independent website sellers break through and win? Are there any marketing trends I could use?
1. Selection of marketing location.
Data shows that 74% of buyers choose to use the Google search engine to find product-related information, so Google is the preferred promotion platform for independent sellers.
Paid advertising: Sellers need to test materials in advance. On the one hand, due to the particularity of the festival, the material restrictions are relatively large. On the other hand, sellers also need to test in advance due to how the materials match and which material works best.
Google SEO: Sellers need to prepare relevant articles in advance so that they can be published directly. During sales periods, sellers can get very busy. If they are not prepared in advance, SEO work may be forced to stop.
Social media: YouTube became the most commonly used social media platform for buyers in Saudi Arabia during Ramadan. Therefore, using YouTube as the main platform for Ramadan marketing will be one of the best choices for sellers.
It is worth noting that YouTube is owned by Google, so it is also known as the search engine in videos, so sellers should do search engine optimization when uploading videos. Adding Ramadan-related keywords to your title and description may drive more traffic to your site.
2. Consumption motivation.
Determining the direction of advertising copy and content marketing based on consumer motivations will make it easier to arouse buyers’ interest. Different categories of buyers have different motivations for shopping during Ramadan. 43% of beauty buyers said the main reason for shopping during Ramadan was personal rewards.
41% of home and garden buyers and 39% of electronics buyers primarily want to buy the latest products. Therefore, if you are a beauty seller, you need to focus on rewarding yourself, while home and garden sellers need to launch new products before Ramadan and make it the main promotion target.
3. Shopping experience.
Shopping experience will directly affect buyers’ decision-making. During Ramadan, buyers will pay more attention to the timeliness of logistics. Products that arrive quickly are often preferred. If the seller has prepared an overseas warehouse, be sure to let the buyer know. Putting information into your ad copy can effectively increase your ad’s click-through rate.
The above are the ideas for cross-border sellers to do a good job in Ramadan marketing. Finally, sellers should pay attention to the fact that holiday marketing should not touch the cultural taboos of the target group, otherwise the consequences can be imagined.