The gradual development of cross-border e-commerce has attracted countless sellers who want to open stores on the temu platform. However, this is a newly developed cross-border platform in recent years. In order to achieve better development, sellers need to know what their promotion channels are. The following is an introduction to relevant content.
1. Currently, Temu conducts marketing and promotion through social networks, content and other channels. In the cold start stage, it mainly acquires customers through content on platforms such as Facebook, Google, Ins, Tiktok, and Twitter, such as product scene displays. , unboxing reviews by leading Internet celebrities, etc. , and place ads on multiple platforms. In October, Facebook published more than 1,600 ads.
2. In addition, Temu also obtains customers through affiliate marketing and other methods, and sets up an Influencercolaboration portal on the official website homepage to invite interested bloggers, Internet celebrities and other alliance customers to assist in promotion through multiple channels and provide rebate commissions. . Regarding the group model popular on Pinduoduo’s main website, since American users pay more attention to personal privacy, the effect is expected to be average.
As of now, according to Similarweb, Temu accounts for approximately 44% of direct traffic, 21.5% of social media traffic (mainly Facebook and Youtube), 7.3% of natural search, 16.2% of paid search, and 21.5% of display advertising traffic. 3.5%.
How to operate temu?
1. Store positioning is first of all store positioning and product positioning.
As a cross-border seller, you should be very clear about where their core consumer market is, where the customer’s needs are, what the characteristics of the store are, and where their own advantages are. This is the first step in the success of the store. Step 1, all marketing and operations start from this point. This requires developing different products according to different customers.
2. Product selection.
In cross-border e-commerce business, product selection is a very important link, which directly affects product sales. Therefore, before doing cross-border e-commerce, you must first understand your positioning, whether it is import e-commerce or e-commerce, selling food, electronic products, decorations, clothing, etc.
It is recommended to choose a product life cycle of at least one year to facilitate subsequent product upgrades; secondly, keep up with fashion trends, pay attention to market trends, and the best keywords have more than 100,000 monthly searches; finally, ensure supply advantages and supply Stable, low cost, high profit margin, avoid infringement, etc.
3. Set keywords.
Keywords are an important part of the search traffic on the site. Generally, platforms will recommend keywords, but they are not very accurate. Other merchants will also use keywords. Therefore, this situation cannot improve the search weight of the store. Sellers need to master keywords so that they can increase the exposure of their stores.
4. Brand unification.
A brand occupies more than 90% of the store’s market share. Just like a specialty store, a unified brand makes consumers feel that the brand is of high quality. The better it sells, the more money it makes, thereby attracting More loyal customers.
In general, with a clear understanding of temu’s promotion channels, sellers can promote through social networks, content and multi-channel marketing, so that after opening a store on temu, they can gradually develop and gain more customers. Traffic promotion.