When cross-border sellers do content marketing, the benefits of forwarding are very obvious. On the one hand, forwarding can expand the coverage of the audience. On the other hand, forwarding actually affects the people around you through the audience, so it is easier for buyers to trust it than what the seller publishes himself. So, what kind of content is more likely to cause secondary dissemination?
1. Interesting content.
Interesting content can bring happiness to people. On the one hand, this kind of content can satisfy the audience’s reading preferences, and on the other hand, it is easier to obtain feedback, so it is more likely to be forwarded. Sellers can add humor to the content through emoticons, anecdotes about life, anecdotes about work, etc.
2. Hot topics.
Hot-spot events themselves have strong communication capabilities, so discussions around hot topics are more likely to arouse user communication. However, it should be noted that hot topics and hot events themselves should be related to the seller’s products and industry to avoid being suspected of being a hot topic.
Warm reminder: Festivals are also a hot topic. At the same time, festivals do not have strong categories and are industry-specific, so most sellers can consider using marketing.
3. Spread love and kindness.
Contents that spread love and kindness are easy for people to forward because such content often resonates with people’s emotions. Sellers can write content about sponsoring public welfare undertakings as posts. On the one hand, it can increase the forwarding rate, and on the other hand, it can also increase the public’s goodwill towards you.
4. Content that resonates.
There are points of resonance between people. If your content resonates with people, they will naturally forward your content. For example, sellers can post parent-child stories on Mother’s Day, which often resonate with a large number of people.
5. Content related to people’s health, safety and interests.
For the public, this kind of content is actually valuable content, and forwarding this kind of content is also a way for people to express their concern. Therefore, sellers can consider publishing lightning protection guides, cognitive information, etc. related to products and industries, which can bring more forwarding to sellers.
Finally, more novel content is more likely to cause forwarding, but novel content is difficult to find materials on the one hand, and difficult to connect with the seller’s products on the other hand. Therefore, when sellers carry out content marketing, they can consider the above directions more.