Tiktok has many advertising forms, including open-screen ads, information flow ads, challenges, stickers, corporate accounts, Internet celebrities, etc. The release of information feed ads will be discussed in detail below.
The promotion goals of information flow advertising are divided into three categories: brand recognition, audience intention, and action transformation. Different goals correspond to different audiences, and the final results are also different.
1. Brand awareness.
Brand recognition is actually to let more people pay attention to your brand and understand your brand. Therefore, in the delivery process, it will always follow the principle of expanding the coverage of the audience as much as possible. To maximize effectiveness, sellers can consider red videos as delivery objects. On the one hand, red videos will be better and more in line with the requirements of the platform, on the other hand, they can also leverage the influence of red videos again.
However, it should be noted that in order to avoid user fatigue, it is recommended to control the display frequency every 3 days. Of course, sellers can also consider producing more videos, which can effectively reduce video fatigue and deepen platform users’ impression of the brand.
2. Audience intention.
Audience intentions can also be divided into five promotion goals: visits, app installations, video plays, lead collection, interaction rate, etc.
On the one hand, it can effectively increase the number of website views, and on the other hand, it can collect more user information.
Sellers need to add pixels to a separate website or single page, which can better track user behavior data after entering the website. It is convenient for sellers to find pages that may have problems and carry out targeted optimization, which can help sellers improve the conversion rate of the website, thereby improving the overall promotion effect.
In terms of lead collection, it is more suitable for B2B sellers. After collecting user information through Tiktok ads, sellers can return visits themselves to establish a more authentic connection.
In terms of interaction rate, it is mainly used to increase the number of pageviews and fans on the homepage, which can lead to more account growth.
3. Conversion goals.
The conversion goal is very obvious, it is the final order transaction, and it is the preferred goal for major e-commerce sellers. The indicators for measuring the effectiveness of conversion goals are naturally purchases, orders, payments, etc.
As for how to choose, it mainly depends on what effect the seller wants to achieve at this stage.
The above is about TikTok information flow advertising. As one of the most watched social media platforms currently, TikTok is quite exciting in terms of its current traffic pool and future potential. In addition, as an emerging platform, Tiktok is still at a low level in terms of paid advertising prices. Therefore, cross-border sellers can consider advertising on this platform.