The most important thing when opening an Amazon store is order sales. Sales are directly related to profit or loss. During the operation process, it would be a very happy thing if several products always have good sales. But suddenly, the sales of such a best-selling product plummet, what should we do? what is the reason? Take a look below.
1. The product has competitors.
The existence of competitors will affect the seller’s order sales. The sales method is Amazon’s unique sales method. Once other sellers appear on the list, it will further affect the sales of the product. Especially under the following circumstances:
1. The gold shopping cart was robbed. 80% of the orders in the list belong to the owner of the shopping cart. Therefore, if the shopping cart is snatched away by other sellers, it may affect product sales.
2. Ultra-low prices appear on sellers. Although you can get most of your orders using the shopping cart, you should know that if there are sellers on the list selling products at super low prices, the price attraction is huge. Therefore, it only affects the sales of the product until the cart is snatched.
2. The product listing has been demoted.
Has the product list been reduced? Yes, Amazon will give listings different weights, which will affect how the product ranks for keywords. If the product list is reduced, the product ranking will decrease. Knowing product ranking is an important factor affecting order sales. So why is the list shrinking?
1. The product is out of stock. When the products sent by FBA are not available for sale in the FBA warehouse, the listings for out-of-stock sales will definitely be downgraded. Therefore, if a listing becomes out of stock and replenishment does not arrive in time, the listing may be downgraded.
2. If the product evaluation is not good, the quality of the evaluation will affect the ranking of the product. If a seller’s product suddenly gets a lot of bad reviews, the listing score will drop quickly, causing the listing to be demoted and its ranking to drop.
3. The account is sealed. It is a common situation for Amazon to be sealed. If a seller’s account is sealed, products can no longer be sold. If the seller complains and is successfully unblocked, but the seller’s product list has no sales orders for a long time, it will also lead to a decrease in rights.
4. Store performance is too low. Performance is the store factor that Amazon focuses on. If a seller’s account performs poorly, it can also lead to a loss of power and even titles.
If a seller’s listing is demoted, it will affect the seller’s product ranking. If the product ranking drops, it will naturally affect order sales. If sales decline, product rankings may continue to be overtaken by competitors. This can be said to be a vicious cycle process, and cross-border sellers need to pay close attention to it.
3. Marketing activities are removed from the shelves.
Cross-border sellers should know that advertising products and participating in promotional activities can help increase product sales. When these activities end, order sales will naturally decrease. Therefore, when product sales suddenly drop, it can be confirmed in the background whether these factors are caused by these factors.
In short, Amazon product sales have dropped significantly, and sellers need to find out the cause of the problem in time and carry out “symptomatic treatment.” A drop in sales will have a big impact on the listing. Therefore, sellers must always pay attention to timely discovery and processing.