Meikeduo is Latin America’s largest C2C e-commerce platform and cross-border e-commerce platform. As a mature and large platform, Meikeduo’s position in Latin America is unshakable – it can be said that it is indispensable if you want to sell goods in Latin America. Meikeduo advertising can help sellers effectively increase sales on the platform and occupy a more favorable position in competition. It is an important tool for many sellers to attract traffic and promote.
Sellers can directly participate in event promotion for US customers, or create and manage MLADS advertising campaigns through general ERP. The following is the process of operating an ML ADS advertising campaign:
Function description: ML Global ads is a pay-per-click advertising marketing tool.
By placing store product ads on Google, you can increase the visibility of your products in future customer searches and increase your store’s traffic and conversion rate.
1. Reauthorize account/synchronize site information.
Location: Basic Settings-Store Management-Select “Select” ML global click “Authorize” or click the “Sync” button.
Note: The authorization status shows “Authorization Successful”. To use the advertising function, you need to re-authorize, or click “Sync” directly to synchronize website information.
2. Create advertising campaigns.
1. Location: Marketing-ADS Advertising-Click “Create Advertising Campaign”.
2. Set the basic information of the advertising campaign (red boxes are required), and click “OK” when the settings are completed.
Ad name: Custom settings, note that Chinese is not supported.
Daily budget: refers to the maximum amount that the seller is willing to spend on an advertising campaign every day; once the campaign reaches the seller’s daily budget, the campaign will stop running until restarted the next day;
ACOS goal : Customize the ACOS target, which can exceed the ACOS target recommended in the policy.
Strategy:
(1) Profitability: Prioritize profitability over visibility. Recommended for products with a high organic content that do not rely on high percentages when the competitive position is better. ACOS target is 5%-15%.
(2) Growth: Find a balance between profitability and visibility. It is recommended that mid-round products can also get a better position than other sellers. The ACOS target is 15% to 30%.
(3) Visibility: Prioritize visibility over profitability. The more you invest, the more likely your ads will win a better position. Recommended for new homes. The ACOS target is above 30%.
3. Add item (sku).
Click New Item, then click Add Item.
Add a custom item (SKU): The seller can customize the items for advertising.
After the settings are completed, click “Save”.
Click “Sync Advertising Activities” to synchronize the ads set in the MLGlobal backend.
3. Advertising activity function.
1. View advertising data.
2. Enable/pause advertisements in batches.
Check the ads and click “Bulk Start” or “Bulk Pause”.
3. Check the opened/paused ads.
Paused ads can operate “synchronize, edit, open, add item”.
The above is the process of creating and managing Mercadolibre ads. For cross-border e-commerce, the fastest way to get traffic is to place ads, and Mercadolibre Latin American e-commerce is much more open to Chinese sellers. Websites from countries, I hope the above content can help sellers in need.