Many sellers choose Facebook when doing foreign trade promotion. This is not only because Facebook itself does not charge for registration and posting, but also because Facebook is the largest social media platform in the world, with monthly active users reaching 3 billion. Wherever the user is, the seller’s information should be covered. But many sellers find that no one cares about the posts they send when promoting on Facebook. So how can you improve post engagement?
1. Post according to the characteristics of target customers.
Before doing Facebook marketing, the first thing sellers have to do is to analyze the user portraits of target customers and understand their preferences, so that they can publish things that they are interested in and like in a targeted way, so that users are willing to Through interaction under the post, the information conveyed by the seller can be better accepted by users, and then there is a chance to get inquiries. Facebook marketing is different from traditional hard advertising. The previous advertisements only unilaterally promoted the advantages and selling points of brainwashing products.
As a social media platform, Facebook is mainly a social media and sharing media for users, so sellers need to comply with the characteristics of the Facebook platform when marketing. Publish more objective and valuable information.
2. Choose the appropriate post format.
Generally speaking, there are several main forms of posts posted by sellers: questions, links, pictures, gifts, videos, discounts, and plain text. Statistically, posts posted via questions or using a combination of images and text get higher interactions and higher overall engagement. Posts in the gift category get more comments, while videos get more shares. Therefore, it is recommended that sellers use questions + videos or pictures to attract more user participation.
3. Choose the appropriate posting time.
In different time periods, the effects are also very different. If the seller posts during a time period that is not when users are active, the posts can easily be ignored. Therefore, sellers need to choose the appropriate publishing time based on the browsing habits and user portraits of target customers to gain more exposure and interaction.
The best time to post on Facebook is usually Wednesday at 3pm, while other times that work better are Saturday and Sunday from 12:00-13:00pm, Thursday and Friday from 13:00pm Points: 00-16:00. Of course, depending on the seller’s industry characteristics, the browsing habits of the target customers will also have certain differences. Sellers can try more at different time periods and then choose the right time to publish.
4. Use label buttons with caution.
Most domestic social media and foreign social media can use tags to attract the attention of users who are highly concerned about these topics. Facebook also has a tag function, but according to statistics, the use of the tag function will not only not bring more interactions, but also lead to a decrease in the interaction rate, indicating that users on Facebook are not very interested in the tag function, so sellers are not interested in using the tag function when using it. Be careful.
The above is how to improve post interaction through Facebook promotion. You should post according to the target characteristics, choose the appropriate post form, the appropriate posting time, and use the tag button carefully. I hope that these The content can be helpful to everyone.