After merchants open a store on Amazon, they will use advertising to attract more traffic, thereby quickly increasing orders. However, many merchants have put a lot of effort into publicity, but it has not had much effect. So what should I do if the ads on Amazon are not displayed? Let’s find out together.
1. Why are ads on Amazon not displayed?
1. The advertising operation time is too short and it has not accumulated enough exposure.
2. The advertising bid is too low and the ranking is too low.
3. The keywords are improperly set, and the keywords do not match the ads.
4. Listing optimization is not good enough, and the title, description, pictures, etc. are not optimized enough, making the weight given by the Amazon A9 algorithm very low.
5. This product is relatively unpopular, and this user’s search volume is not large.
2. What should I do if the ads on the Amazon site are not displayed?
1. Run the ad for a period of time first, and then look at the data. You can even re-create an advertisement. Even if it is the same advertisement, the effect will be different.
2. Increase the advertising quotation if the price is not lower than Amazon’s recommended price.
3. Analyze the previously set keywords, appropriately extract the more popular ones, reorganize them, and try again.
4. Make the listing well, make the title, description, and pictures more attractive, and put keywords related to the product in the copy. Listing optimization is an ongoing process, and advertising needs to be continuously optimized. The early launch may lead to low or even no profit for merchants, but as sales increase, this ACOS value will gradually decrease.
5. When choosing products, be sure to conduct sufficient research and do not choose products that are too unpopular.
In fact, for Amazon sellers, after advertising is put in, the effect is not good, usually because of the above reasons. When encountering this situation, you can conduct timely investigation based on the above reasons and then deal with it. If you want to develop better at Amazon, you must study hard and not take the wrong path. The above is all about the reasons why ads are not displayed on Amazon and how to deal with them. I hope it will be helpful to sellers!